anniepho_cpp
@ap_cpp
cal poly pomona '21 // communication–PR with a General Management minor // sports media
Was dir gefallen könnte
Ch.12 PR IF: PR was born during the Industrial Revolution as the rise of mass media began. MK: ROPES model stands for research, objectives, programming, evaluation, stewardship. #cppCOM1101
Ch.11 Advertising Interesting Fact: Native ads are ads that visually consume the form of the media site that it is one. It mirrors the content to blend in so the audience is easily manipulated. #cppCom1101
Ch.11 Advertising MK: There are 4 different types of ads: consumer, advocacy, public service, and political. #cppCOM1101
Everyone's getting in on the basketball challenge 😂
"I know you can read and seeing I haven't been playing defense the last couple of years, but it's a new year." Bron arguing with the ref about a foul 🤣 (via briansher18/IG)
"The Rise of Apps, iPad, and Android" MK: Smartphones allowed people to go onto the Internet and browse the net, watch movies, and stream music. IF: Angry Bird sold over 12 million copies. #cppcom1101
"What you don't know about Internet..." IF: Pinterest has an algorithm that decides what content you see and don't. MK: Corrupt personalization is the idea that personalization pretends to serve you when it's actually serving a corporate motive at your expense. #cppcom1101
"Social Media, mobile devices..." IF: Nintendo Wii sales have declined from $21.4 billion (2008) to $18.7 billion (2010). MK: When the iPhone launched in 2007, Zynga launched Texas Hold'em Poker on Facebook. Now Apple has sold 73.5 mil iPhones and 10 billion apps. #cppcom1101
"Moblie Kills the Console..." MK: Nielsen reported in 2010-2011 people playing online games increased by 94%. IF: Reach is the percentage of people who own a mobile device that would engage in an activity such as playing games, checking email, or shopping. #cppcom1101
"11 video game trends ..." MK: Youtube and Twitch have become key players in the gaming industry where gamers are able to make a living broadcasting their reviews of the games. IF: People rather use VR with their friends rather than being alone. #cppcom1101
"Cord Cutting" MK: Streaming sites like Netflix and Hulu will have their revenue jump 64% over the next 5 years due to the growth of cord-cutting. IF: Disney is beginning to jump onto the wagon with different franchises (Star Wars, Pixar, and Marvel). #cppcom1101
CH 10 MK: World Wide Web was created to allow the internet to become a medium of mass communication. IF: The three top social media sites are: Youtube, Facebook, Snapchat. #cppcom1101
Ch.9 MK: PBS is a nonprofit broadcast network funded by the government & viewer support. IF: "I Love Lucy" was the first sitcom to overcome two obstacles: Lucy & Desi's interracial relationship & the fact most shows were located in NYC, but they wanted to live in CA. #cppcom1101
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