@AuditNinjaEN
@auditninjaen
Audit all your Google Ads accounts with http://Audit.ninja & find out in a simple click how your Google Ads campaigns are doing. #GoogleAds #PPC #SEA #digitalmarketing
Was dir gefallen könnte
ROAS vs ROI? Most media buyers rely on ROAS as they simply don't have access to the necessary information about the company’s cost of doing business to calculate the ROI. What about you? cutt.ly/fbBh1qS #googleads #ppc #DigitalMarketing #webmarketing
More online fraud in 2020 40B pages of spam detected every day vs 25 in 2019 3.1B ads blocked by Google vs 2.7 in 2019 (Webspam & Ads Safety Reports) Intriguing numbers when you know that 29.8B ad impressions are delivered every day cutt.ly/bbSwB3K #googleads #ppc
Main actors in the digital world (like WordPress) are considering blocking by default FLoC, Google's solution to the death of 3rd party🍪. Such decision, could be a devastating blow to Google’s ad-targeting capabilities. cutt.ly/Iv4QNZW #googleads #ppc #webmarketing
Google Ads rolling out auto-applied recommendations Another step towards a dangerous automation? It may save you time but may not always be the smartest way to spend your budget. cutt.ly/vvTTb7A cutt.ly/QvTY2b6 #googleads #ppc #MarketingDigital #webmarketing
The concerning future of keywords It's time to rethink PPC strategies based on changes in keywords match types and user search behavior. cutt.ly/Rc6E2da #googleads #ppc #MarketingDigital #webmarketing
In 2020: -The ad market declined 10.2% -Frauds & scams increased by 70% -Google blocked 3.1 billion ads Click fraud should reach $50 billion by 2025 Click Fraud Protection & Invalid Traffic Prevention is now necessary. cutt.ly/zxvOV3C #googleads #ppc #ppcprotect
Google's Privacy Sandbox sets new standards for targeted advertising after the phase-out of 3rd-party🍪 Google's FLoC solution is based on the idea that groups of people with common interests could replace individual identifiers cutt.ly/yzZRC3o #googleads #ppc #privacy
🤜GAFA vs France🤛 -> GAFA 1 - Advertisers 0 As of May 1, you will be charged an additional 2% Regulatory Operating Cost for ads served in France to cover part of the cost of complying with Digital Services Tax legislation. Fair ? cutt.ly/Pzfb7Ef #googleads #ppc
New Partner Program requirements -Recommendations can be dismissed or applied to reach a 70% optimization score -Spend threshold remains at a 90-day spend of $10,000 -50% of identified account strategists must be certified cutt.ly/hlLGSA4 #googleads #ppc #webmarketing
RSAs will become the default ad type for Search. According to Google: - more flexibility to advertisers - more clicks & conversions (≤10%) Good idea or another step towards forced automation? cutt.ly/OlgmCtX #googleads #ppc #MarketingDigital #webmarketing
With changes in cookie-based remarketing, audiences will still matter. Build a prospect persona --> Use those traits to target budgets --> Adapt your creatives to your audiences cutt.ly/nkNyHVJ #googleads #ppc #MarketingDigital #webmarketing
Bye Bye Broad Match Modifier! Phrase Match will soon replace it, slowly integrating some of its matching behaviors. Another step towards automation and loss of control? #googleads #ppc #MarketingDigital #webmarketing cutt.ly/fkn8ZDk
Global 2021 digital overview report The latest digital insights and social media stats clearly show that 2021 will force marketers to adapt their strategies to emerging trends. cutt.ly/kkiIlui Loads of interesting data #ppc #MarketingDigital #webmarketing #2021
Google Ads & SMBs: low budget doesn't mean small results! Tips: Focus on a few effective campaigns Invest on campaigns with most qualified leads/month Focus on middle & long-tail KWs Add locations & audiences Focus on QS cutt.ly/hjWGraf #googleads #ppc #webmarketing
SEO/SEA ... and SERPs Interesting article about Search Engine Saturation (brands who appear in both paid and organic listings) and how SERPs have to constantly adapt to those changes. cutt.ly/ZjWb4GO #googleads #ppc #MarketingDigital #webmarketing
A more local E-commerce after COVID? The pandemic benefited e-commerce whose ad spend doubled. Google took the right decisions at the right time. The question is: will local ads/services remain a priority for 2021? cutt.ly/pjdsKAY #googleads #ppc #MarketingDigital
⛄ Happy new Year to all⛄ 2020 has been full of surprises & challenges. We've learnt a lot from it and start 2021 with many projects for Audit.ninja. We'll keep you posted on upgrades when live. #googleads #ppc #MarketingDigital #webmarketing #happynewyear
A year-end audit is always a good idea. Here are some ideas to optimise not only your campaigns but also your website that is the entrance door to your brand. cutt.ly/Ih5aayo #googleads #ppc #MarketingDigital #webmarketing
With the pandemic, 66% of agencies experienced a decrease in 2020 overall revenue. The 2021 digitalisation is promising for those able to position themselve as long-term strategic partners providing high-value to clients cutt.ly/QhBqWWg #googleads #ppc #MarketingDigital
Even if more and more people shop online, searches for “available near me” have grown globally by more than 100% since 2019 Local shopping remain critical and Google has initiated changes to help local businesses. cutt.ly/7hA2jSO #googleads #ppc #MarketingDigital
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