bSmartGuide's profile picture. Identify your purpose and maximize your potential.

bSMART

@bSmartGuide

Identify your purpose and maximize your potential.

고정된 트윗

What’s the key to being a leader in your industry? By using your unique gifts and talents, you take the first step to being an authority in your field. Watch our masterclass video on vision and fill out the workbook to create your path to success: ow.ly/ZAux50vcQnH


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It’s #CannesLions2021 week. We won’t be there in person but am looking forward to celebrating the power of creativity together. Good luck to all of our network partners. #creativity #collaboration


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Great to see such amazing work coming from @Unilever! They've released multiple #AdCampaigns promoting #DiversityAndInclusion in a very authentic manner. We hope to see more brands take this route moving forward. shootonline.com/news/unilever-…


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Powerful read from @UnderstoodOrg CMO Nathan Friedman on the importance of embracing the #LTD workforce in companies’ #DEI strategies and his advice to business leaders on how to include this important population in today’s workforce. fastcompany.com/90646292/compa…


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For consumers, #inclusion is one of the most valuable traits for brands to have. Regardless of which #SocialMedia platform you use, make sure you prioritize #InclusiveMarketing as part of your strategy.

Snapchatters Value Authentic Inclusivity From Brands bit.ly/3iGSBFU



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We're proud of our partner and client @BDandCo for joining forces with @HCR in support of the #EqualityAct. Click below to learn more: hrc.org/campaigns/equa…


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How did COVID-19 affect your #creativity? A recent study shows that clients believe that their agencies were more creative and inspiring during the pandemic. Brands found more ways to connect with consumers as we were all going through the same thing. #PR provokemedia.com/long-reads/art…

provokemedia.com

2021 Study: PR Industry Rises To Covid-Era Creative Challenge

The seventh edition of the Creativity In PR study reveals how the sector has risen to the unique creative challenges of the Covid-19 era.


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#BrandPurpose can have such a huge impact on your company. @sophiewdownes shares insights on how major brands are defining their purpose. Your purpose can evolve over time, but make sure to get your employees on board with your mission. #Branding inc.com/sophie-downes/…


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The @GansevoortMPD underwent a temporary shutdown during the pandemic - and a multi-million dollar makeover. Now it's hoping to welcome tourists back to #NYC, alongside the rest of the hospitality industry


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#ICYMI: #4As CEO @meknyc discusses the organization's big focus areas: diversity, equity and inclusion and the return to the office via @CampaignLiveUS and @AlisonWeissbrot. #TSEclientwork campaignlive.com/article/campai…


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#GenZ has come in at full force, creating a lot of disruption in #ConsumerBehavior. To meet these new demands, you need a #BrandPurpose. Make sure your work makes an impact, socially and environmentally. thedrum.com/profile/siegel…


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As this year’s #CannesLions comes to a close, @Adweek’s @larissafaw spotlights major themes and key takeaways from industry leaders, including @4As’ CEO @meknyc. #TSEclientwork

Four major themes emerged during this year's #CannesLions festival, according to creative leaders from @PublicisWW, @aandeddb, @MediaMonks, @WPP and more, who spoke with Adweek about their key takeaways. adweek.it/3wVvpbi



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We have immense pride that our very own SVP @MarielenaSan has been recognized as one of @PRNEWS Top Women in PR this year. We are thrilled that PRNEWS has recognized Mari as an Industry Innovator as we do each and every day! #pr prnewsonline.com/go/top-women-i…

SwayEffect's tweet image. We have immense pride that our very own SVP @MarielenaSan has been recognized as one of @PRNEWS Top Women in PR this year. We are thrilled that PRNEWS has recognized Mari as an Industry Innovator as we do each and every day! #pr prnewsonline.com/go/top-women-i…

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Tonight is a milestone on the road back for Broadway. It’s the first night of “Springsteen on Broadway,” the first full length event for a paying audience on Broadway since 3/12/20.

MichaelPaulson's tweet image. Tonight is a milestone on the road back for Broadway. It’s the first night of “Springsteen on Broadway,” the first full length event for a paying audience on Broadway since 3/12/20.

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Good advice here, @DillonKivo. The impact you make can have a huge effect on your #BrandImage. People love to hear from others through reviews and testimonies, so consider asking your customers for one to drive #BusinessGrowth. #PublicRelations


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The #GenerationEquality Forum in Paris starts tomorrow! It's a landmark event to accelerate progress on gender equality. You can #ActForEqual and become part of building an equal future! 👉 Register now and join us virtually: unwo.men/xA9L50FjTmV


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Interesting read from @klundster and @JamesonFleming. #DEI has been a huge issue in the #advertising industry. It doesn't really matter how much you spend on your ads. People want to see authenticity and that you're making an effort to be more #inclusive. adweek.com/brand-marketin…


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As this year’s #CannesLions comes to a close, @Adweek’s @larissafaw spotlights the major themes and key takeaways from industry leaders, including insights from @4As CEO @meknyc. #creative #leadership #TSEclientwork adweek.com/agencies/4-tre…


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👏👏👏

Great points in this @PRWeekUS article. While having an #AdCampaign specifically for #Pride is nice, it can't stop there. To be truly #inclusive, use LGBTQ+ influencers year-round, not only in June. #InclusiveAdvertising prweek.com/article/171858…



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This 👇👇👇

.@MadhukarCG proposes an interesting idea for improving your #DEI strategy. Working with peers can be a great option as it's easier to connect with someone at the same level as you. Thanks for sharing, @masterfulgrowth!



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Welcome to the network Keleigh! You’re working with a great team. 🙌

We are happy to welcome Keleigh Andrus to #TheSwayEffect as our Summer Intern!

SwayEffect's tweet image. We are happy to welcome Keleigh Andrus to #TheSwayEffect as our Summer Intern!


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