Big Sofa Technologies
@bigsofatech
Our technology transforms video into behavioral data to illuminate authentic behaviors in the spaces and places they occur.
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Join us on Sept. 24 for our next #webinar, exploring how #tech #technology can help build #empathy with purpose. Be sure to register! us02web.zoom.us/webinar/regist… #mrx #consumer #consumerresearch #data #insights
#Diversity should be playing a huge role in your company and here's why. cultureamp.com/blog/benefits-…
"You cannot ask consumers what they want and expect an enlightening answer." Check out this article that discusses the nuances of #marketresearch. linkedin.com/pulse/jeff-bez…
Take a look into why 35 million U.S. households have two #refrigerators or more. This article unpacks how deeply embedded the refrigerator is in to American #culture. nytimes.com/2021/02/23/din…
nytimes.com
When One Fridge Is Not Enough (Published 2021)
For many Americans, a second fridge — and sometimes a third — is another member of the family.
This @nytimes article addresses the #dishwasher industry and discusses the implications of regulating #appliances. nytimes.com/wirecutter/blo…
Dive into this @nytimes discussing the longterm effects of the #pandemic. “People, during times of prolonged, radical change, end up changing,” said Luka Lucic, a Pratt Institute psychologist. nytimes.com/2020/04/21/wor…
“HX is where we drop the jargon. They’re not targets, they’re not demos. They’re people,” says Ben Feeney, Director of Foresight and Design at MillerCoors. Check out this blog on perfecting the human experience. #hx #tech #empathy blog.chicagoideas.com/ideas_etc/goin…
What #compassion and #empathy for a thing (like Waco) can do to transform a location! buzzfeednews.com/article/annehe…
Check out this @nytimes project that explores the boundaries of #privacy in this new age of #technology nytimes.com/interactive/20…
Dive into our latest blog about "building the plane while flying it." #productmanagement #programming #softwaredevelopment #tech bigsofatech.medium.com/the-view-from-…
This @BBNTimes_en article highlights the importance of understanding #people to build better things, rather than focusing on building things. #technology #design bbntimes.com/companies/desi…
Check out this @adage article on why #Authenticity matters. It's no longer a fake it or make it world -- you really need to understand the human experience to improve yourself and your #brand. adage.com/article/wp-eng…
Check out this @researchlive article: "Brands are now fully embracing technology to generate new datasets and avoid Henry Ford’s ‘faster horse’ syndrome," writes Kirsty Fuller. #opinion #technology #dataanalytics research-live.com/article/opinio…
What a result for @bigsofatech! Thanks #QuirksAwards and well done team! #mrx
Congratulations to our 2020 Best New Product/Service Innovation award winner Big Sofa Technologies! #MRX #QuirksAwards
Congratulations to our 2020 Best New Product/Service Innovation award winner Big Sofa Technologies! #MRX #QuirksAwards
Won't you join us 9/24? Our next #webinar touches on the ways our proprietary #tech #video #technology illuminates the #human experience #hx, and how it can better your #brand #marketing #brandstrategy position. Be sure to register! us02web.zoom.us/webinar/regist…
Would love to see you at @bigsofatech's Sept24 #webinar --- how #tech #video #technology adds depth & breadth to #empathy in #mrx #consumerresearch. Register on the clickthrough! linkedin.com/feed/update/ur… #freewebinar #elearning #marketresearch #research
We talk about the power of video, helping to better understand #hx. 'Fixer Upper' @chipgaines/@joannagaines is a great EG: illuminating potential & telling the story of grit & compassion for the places & spaces that we live. buzzfeednews.com/article/annehe… #mrx #marketresearch #research
Hello, bigsofatech.com. We are thrilled to announce a new website that highlights our flagship offerings, alongside our unique and proprietary technology. With a new look & interactive features via video, you can explore our customized solutions to meet all of your needs.
The countdown is on! Stay tuned for an exciting announcement from Big Sofa. Our team has been working hard on this, and can't wait to share it with all of you! Any guesses? Tweet us and let us know!
Check out our @QuirksMR #quirksevent #quirksvirtual presentation: see how #video, the next frontier of consumer intelligence, never lies -- as we help brands explore the say-do gap. vimeo.com/439025257/d940… #mrx #marketresearch #consumerbehavior #consumerinsights
vimeo.com
Vimeo
(webinar) Video Never Lies (Quirks Conference 2020) - Big Sofa Tech
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