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Some user-focused companies reward PMs for collecting user feedback for years & years and yet their products don’t actually win in the market and yet their go-to solution to this problem is.... MOAR USER FEEDBACK! These companies don’t understand that collecting feedback is…
Your customer's perception of your product is more important than your product's actual features.
The development of a successful product often begins on the other side of failure.
Collaboration between Product and Design teams can sometimes lead to endless analysis and debate. Sometimes it's better to make a decision and course-correct later.
How do you know if a social app will be a "hit?" Predicting what goes mainstream - and what stalls out - might seem random. But after years of leading growth @Snap & investing in consumer social at @a16z, I've found early signs of huge products 👇
Design and product management are both process-heavy and output-light disciplines. Practitioners crunch through a ton of learning, synthesis, and decisions to produce a tidy artifact. Non-practitioners only see the artifact, so they mistake the artifact for the work.
Empathy is not about agreeing with everything your clients say. It's about understanding their perspective and finding ways to work together towards a common goal.
Product teams have been focusing on the wrong thing. "As a user, I want..." and "our success metric is..." drives wishful thinking. "As a user, I don't want to..." and "we know we have failed if..." are often much more useful questions to ask.
No decision is perfect. Nobody who makes good decisions has all the answers. The consequences of good-intentioned but poor decisions are almost always short lived and not as bad as you pictured. Embrace the uncertainty and start growing.
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