calebkramer's profile picture. Brand experience strategist ∙ Ex-AKQA, Vice, et al ∙ Exploring the next economy ∙ Design × tech × biz ∙ Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised

Caleb Kramer

@calebkramer

Brand experience strategist ∙ Ex-AKQA, Vice, et al ∙ Exploring the next economy ∙ Design × tech × biz ∙ Currently LA-based ∙ 🇺🇸 born, 🇹🇼 raised

What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway @karaswisher

calebkramer's tweet image. What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway @karaswisher
calebkramer's tweet image. What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway @karaswisher
calebkramer's tweet image. What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway @karaswisher
calebkramer's tweet image. What better way to spend a rainy Friday night in Los Angeles than hanging with the homies @profgalloway @karaswisher

Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.

calebkramer's tweet image. Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.
calebkramer's tweet image. Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.
calebkramer's tweet image. Recently came across Collingwood-Norris and her 'visible creative mending'. Creating beauty out of imperfection is so wabi sabi. Love it.

This World Series really was theatrical. A win-win for me. You know Nike had a version of this locked and loaded for the Blue Jays too. Congrats to both teams for giving us baseball greatness.

You can’t write this stuff. But LA just did again.



This sounds an awful lot like the decision-making process that led HBO to rebrand as Max. Brand naming and architecture aren't as obvious or unimportant as some leaders seem to think. theverge.com/news/799725/ap…


Task could be my show of the year. It's a little like Infernal Affairs set in rural Pennsylvania. Youse should watch it. nytimes.com/2025/10/19/opi…


Are you humanizing your brand or are you humanwashing? via @nstlgiaxpress

calebkramer's tweet image. Are you humanizing your brand or are you humanwashing? 

via @nstlgiaxpress

Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook. This must've been something to work on, from consumer research to business model design to copywriting.

calebkramer's tweet image. Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook.

This must've been something to work on, from consumer research to business model design to copywriting.
calebkramer's tweet image. Withings has a new smart urine analyzer that borrows a page from the Brita filter playbook.

This must've been something to work on, from consumer research to business model design to copywriting.

Seasonal CX

It’s no trick — software-defined design means over-the-air transformations are a specialty. Brave the Spooky Swamp this Halloween? Tell us your favorite part in the comments. rivn.co/OTA38

Rivian's tweet image. It’s no trick — software-defined design means over-the-air transformations are a specialty. Brave the Spooky Swamp this Halloween? Tell us your favorite part in the comments.

rivn.co/OTA38
Rivian's tweet image. It’s no trick — software-defined design means over-the-air transformations are a specialty. Brave the Spooky Swamp this Halloween? Tell us your favorite part in the comments.

rivn.co/OTA38


Here in LA, where KCRW runs like fluoride in tap water, this is tectonic news.

calebkramer's tweet image. Here in LA, where KCRW runs like fluoride in tap water, this is tectonic news.

Love the concept of browsers like Comet, Atlas, and Dia. But the idea that I may be feeding the algorithm, creating a Westworld profile of myself is not good. This isn't Chrome cookies. If you're using these: how have you mitigated privacy concerns? Or should I just get over it?


ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details. That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨

calebkramer's tweet image. ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.

That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
calebkramer's tweet image. ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.

That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
calebkramer's tweet image. ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.

That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨
calebkramer's tweet image. ALSO, Rivian's micromobility spinoff, really nailed solarpunk branding, down to the smallest details.

That quirky mono style font, the crank arm scrolljacking moment, and the dreamy copywriting are all magic. ✨

Apple's new Sleep Score is being put to the test. According to @QuantifiedRob, it has more in common with Oura than Whoop.

calebkramer's tweet image. Apple's new Sleep Score is being put to the test. According to @QuantifiedRob, it has more in common with Oura than Whoop.

Where dreams meet reality via @CJSlattery @VictoriaFutures

calebkramer's tweet image. Where dreams meet reality

via @CJSlattery @VictoriaFutures
calebkramer's tweet image. Where dreams meet reality

via @CJSlattery @VictoriaFutures

Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea." I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.

calebkramer's tweet image. Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea."

I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.
calebkramer's tweet image. Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea."

I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.
calebkramer's tweet image. Blue Bottle just dropped an ultra-premium coffee from Alishan, Taiwan, better known for the "champagne of tea."

I’ll be in the area this November, apparently this farm is super private but hoping to find one like it.

If you're into cycling, design, retail, etc. @maap_cc is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.

calebkramer's tweet image. If you're into cycling, design, retail, etc. @maap_cc is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.
calebkramer's tweet image. If you're into cycling, design, retail, etc. @maap_cc is opening its first US store in Venice tomorrow. Looks like a worthy addition to the neighborhood. Hopefully it can bring some energy to that part of Abbot Kinney.

If there’s one good thing to come out of Burning Man each year, it’s @ISO50’s annual Sunrise mix.

Joie de vivre! My 2025 Burning Man Sunrise Set is live on SoundCloud 🌞 🎧 soundcloud.com/tycho/joie-de-…

ISO50's tweet image. Joie de vivre!

My 2025 Burning Man Sunrise Set is live on SoundCloud 🌞

🎧 soundcloud.com/tycho/joie-de-…


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