ChatThreads
@chatthreads
Ask us how to measure when consumers notice your brand and how these encounters lead to purchase behavior and customer insights.
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@ChatThreads will be tweeting from @PurchasedNow. Follow us at @PurchasedNow!
We’re excited to announce that @ChatThreads has changed its name to Purchased! Learn more at purchased.com
RT @WOMMA: Anyone can download the first three chapters of the new ROI Guidebook for free at ow.ly/ec76M #WOMMAROI #SMROI #cmgr
#WOMMAROI Value metrics tie to business value creation: revenue increase, cost deflection, brand preference shift relative to compeition
#WOMMAROI @ComBlu Activity metrics (likes, fans) create quantitative fiction b/c easy to collect but aren't tied to business value creation.
RT @ComBlu: @txTDM @chatthreads gave a talk on difference b/t value & activity metrics. Key difference. Ask him for details. #wommaroi
RT @neilbeam: A myth of #WOMMAROI is that WOM and Social is measured separate from other efforts -- it must be integrated.
RT @WOMMA: Let's get this going. Q1: Why was the guidebook created #WOMMAROI. We wanted to get a very practical guidebook for brand managers
Excited to be part of the WOMMA ROI Guidebook Twitter chat! #WOMMAROI
#smmasia Terry McBride on what you should share in social media: "Share your intuition"
#smmasia for people interested in social media business impact study: corp.chatthreads.com/social-media-s…
#smmasia speaking on social media ROI at conference in hong kong. 500 delegates learning why social media matters socialmatters.asia
At Mktg conference in Netherlands and learned the lengths some airlines will go to surprise and delight their customers bit.ly/LzHlkj
ChatThreads is hiring (again!): corp.chatthreads.com/project-manage…
Do you find beauty in a well-organized calendar and to-do list? Does anticipating every detail make you happy? If so, we’d like to meet you.
#WOMMA ChatThreads measurement of Kraft Philadelphia Cooking Creme program for House Party featured in @kellerfay talk. Contact us w/any Qs
#ARF: When I want to know if a campaign is working, marketing mix modeling is not granular enough to give us actionable insight we need
Romesh Wadhwani: "Big Data often leads to little insights" if not well integrated. "Big data is the problem" not the solution #ARF
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