connected_path
@connected_path
Connected Path is a digital attribution consultancy that helps our clients make sense of the connected internet journey
Was dir gefallen könnte
Join @acceleration_UK and @connected_path on Tuesday 3rd December for the #Turnthetalk Christmas Meet-up. A chance to network and chat about what diversity and inclusion goals you want to see in the affiliate marketing industry in 2020. RSVP here: ow.ly/J4HS50xjDFN
We are less than 1 week away from our #TurntheTalk Christmas Drinks Meetup! Join us and @connected_path for networking drinks, and chat about what diversity and inclusion goals you want to see in the affiliate marketing industry in 2020. RSVP here: ow.ly/J4HS50xjDFN
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player bit.ly/35qXqJG
econsultancy.com
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player
Tech unicorn ByteDance is now the second-biggest player in the Chinese ad market, ahead of major rivals like Baidu and Tencent. How did it achieve this so quickly?
We’re excited to be hosting the #turnthetalk Christmas drinks with @acceleration_UK on 3rd December. What will diversity and inclusion in #performancemarketing look like in 2020? RSVP: eventbrite.co.uk/e/turn-the-tal…
What does diversity and inclusion mean to you? We want to know! Join us and @connected_path on 3rd December for Christmas drinks to talk about what you think the #turnthetalk project should focus on in the new year. RSVP here: ow.ly/QIrV50wZfYT
There are some stupid claims to tech patents out there...this one is right up there!
A company you've likely never heard of is threatening developers, claiming it has patented the most common method of displaying online ads. eff.org/deeplinks/2019…
Great insight into how a lack of tools available / joined up thinking means marketers can’t deliver personalised customer journeys @Econsultancy
Only 2% of client-side marketers claim that they have the ability to deliver personalised experiences across the whole of the customer journey - subscribers can download The Business Case for Customer Journey Mapping for more. bit.ly/2HeKo89
It feels like ‘targeted’ and/or personalised TV ads was surely a logical extension of where the ad industry has been going? Arguably TV has taken a long time to get there! Maybe lessons learned from the web will help us to better regulate it?
It’s unfortunate that TV platforms are turning to targeted ads as the main way to make money. To maximize revenue, they will likely turn to data mining and algorithmic personalization/persuasion to keep people glued to the screen as long as possible. digiday.com/media/rokus-ad…
Unlike web tracking, our ability to control tracking on TVs is also limited, because TVs are closed platforms and there is no analog of browser extensions. And, in a familiar story, the law and regulations are easily worked around. washingtonpost.com/technology/201…
If true...this would set an incredible precedent!
I think this piece is a little clickbait-y, but agree that the recent trend of Beijing forcing companies and organizations to silence people associated with them sets a scary precedent. cnbc.com/2019/10/08/soc…
cnbc.com
US workers may have to change social media use as firms adapt to China's rules, analyst says
In recent weeks, Beijing has forced the removal of a CEO and stopped broadcasts of NBA basketball over a clash of views about the Hong Kong protests.
"Buy now, pay later" services have had explosive growth. But do they have true moats against the well-financed duopoly of Visa and MasterCard? 📽🍿Subscribe to our new YouTube channel @section_four youtube.com/watch?v=f2CdnZ…
Overvalued unicorns: — Pinterest — Snap — Twitter — Peloton — Slack — DoorDash — Lime — Palantir — Uber — Compass Will lose 80% or disappear: — Tesla — WeWork — Robinhood — Lyft — OYO #nomercynomalice profgalloway.com/mdma
'It takes a special environment to nurture and incubate ideas at their most fragile, and to allow even the dopey ideas to get a hearing.' @tomfishburne @marketoonist marketingweek.com/marketoonist-o…
Two months after Instagram's 'like ban', @probles takes a look at how the move has affected both influencers and marketers. bit.ly/2NVmtyT
econsultancy.com
Influencers say Instagram’s ‘like ban’ has resulted in lower engagement and follower growth
Are behavioral changes on Instagram putting affected influencers at an algorithmic disadvantage?
How to get the best out of Google and Facebook’s free attribution services bit.ly/2XMTUtz
Great article on the unique potential of podcast marketing strategies from @Econsultancy
As podcast popularity surges, unique opportunities are emerging for marketers, suggests @probles. bit.ly/2HjW1uI
"There are more than 170 biases informing our behaviours, such as anchoring and herd behaviour, and for better or worse they subconsciously steer us towards the products and services we let into our lives." - Sue Benson, MD @behavewithus bit.ly/2U8A0V1
Ecommerce now accounts for 16% of all US retail sales in 2019, compared to just 1% in 2000 - @rainbowbex shares more stats that show how online retail is changing. bit.ly/2LHFDbg
Important overview here from @Digiday on gender stereotypes in ads
WeChat Pay and Alipay partner QFPay raises $20 million to develop new digital payment solutions tcrn.ch/2TwDnVs by @catherineshu
Companies that invest in digital skills outperform rivals. @Econsultancy
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Was dir gefallen könnte
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