Andrew Vo | CRO
@conversiongeek
Conversion strategist at a 9-figure brand; evenings dedicated to scaling 7 & 8-figure brands. Abnormally interested in talking about websites.
It was a blast presenting a panel about scaling with SMS marketing with @attentiveHQ at Savant eCom this year. It was great to chat and learn from others in the ecom space from orgs like IKEA, Canada Goose, TNT Supermarket, and CIBC. Paraphrased some of my favorite Q&A’s:
JSON formatting helps organize prompts systematically. Use this prompt before recording your voice notes to maintain maximum context As soon as it fails to address you as "CRO Geek" (you can change that to whatever you want), ask it to summarize the entire conversation and start…
If you haven't tried MCP yet, it's pretty incredible based on my testing. Been interested in creating custom shopify snippets and wanted a nice dashboard to keep track of them all + dynamically change as I make changes to specific snippets. Entire dashboard created in 3…
CRO Entry #33: Strategic Trust Signals I've been obsessing over trust signals lately so this was a cool study. The data is clear: trust signals boost conversions, but 𝗼𝗻𝗹𝘆 𝘄𝗵𝗲𝗻 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗲𝗱 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆. 🧵👇 According to research, security…
CRO Entry #32: Eye-Tracking Study Turns out those paragraph descriptions on your PDPs? Users barely read them. Like, at all. 🤦♂️ The study tracked 27 shoppers looking for basic product specs (dimensions, materials, etc). 🧵👇 When specs were in paragraph format, most users gave…
CRO Entry #31: The Choice Overload Effect When it comes to product recommendations, less is literally more. Recent research shows that conversion rates peak at just TWO options and decline significantly when showing three or more choices. 🧵👇 In a massive 2024 study with…
Today's update: - Added smart caching to reduce API costs - Statistical reliability analysis across different traffic volumes - Added some new plots - Clearer terminal output What's next: - Integrate meta data for audience cloning - Further testing for AI bias
I'm going mad scientist on this - will update more soon
Just had a crazy thought. 🧠 What if we could simulate thousands of people browsing our store, seeing different versions, and track who buys what - WITHOUT spending a dollar on real traffic? I've been playing with this AI ad testing concept that creates synthetic shoppers with…
Sample of Morgan Freeman reading "Boy" by Roald Dahl. I'm not sure about yall but I find this good enough for books that don't have an audiobook available. This'll be fantastic for having some background noise while working.
Testing out this cool tool that converts books to audiobooks with AI. Got it reading Roald Dahl with Morgan Freeman's voice and honestly it's pretty impressive! Will share a sample when it's done.
Testing out this cool tool that converts books to audiobooks with AI. Got it reading Roald Dahl with Morgan Freeman's voice and honestly it's pretty impressive! Will share a sample when it's done.
Just had a crazy thought. 🧠 What if we could simulate thousands of people browsing our store, seeing different versions, and track who buys what - WITHOUT spending a dollar on real traffic? I've been playing with this AI ad testing concept that creates synthetic shoppers with…
lets see if this is possible for shopify sections
built an algorithm that simulates how thousands of users react to your tweet so you know it'll go viral before you post
Ever walk into a store where the vibe just clicks? No hover-handing. No scripted upsells. Just good lighting, clean displays, and a “we’re here when you’re ready” energy. Left that day with a jacket I loved—and zero buyer’s remorse. Online version of that magic? A homepage…
Offer shown after releases 3.7 Looks like this was their big showing to help boost MRR
When I was a kid, I thought adults had life all figured out. Now that I'm "the adult," I realize we're all just making it up as we go. Half of success is confidently winging it and adjusting on the fly. The real trick isn't knowing everything—it's figuring things out faster…
Ever wondered why IKEA makes you wander through a maze? Great for their stores, but terrible for your website. Here's why you shouldn't force online users down the same path 👇🧵 1️⃣ IKEA's Maze Tactic In-store, IKEA guides you through every section to increase product exposure…
Just going to be real. I have no idea why anyone would use Grok over any of the other LLMs.
I used to think more options meant more sales... Boy, was I wrong. Less is more when it comes to product choices. Simplicity sells. Thought customers wanted to hear all about our product features. Turns out, they care more about themselves. Go figure. Remember that Seinfeld…
Was messing around in Claude and felt like the responses were significantly better for some reason.. Turns out they released 3.7 today. Nice surprise. anthropic.com/news/claude-3-…
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