creativityref's profile picture. Creativity Reframed is a series of thought-provoking conversations curated by @auroraagency_uk. Keep up with the latest thinking from global creative leaders.

Creativity Reframed

@creativityref

Creativity Reframed is a series of thought-provoking conversations curated by @auroraagency_uk. Keep up with the latest thinking from global creative leaders.

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Welcome to the official Creativity Reframed Twitter account! Missed the last conversation? Not to worry! We'll be posting links to our latest videos and other content to help you stay creative. #creativity #marketing #COVID19 #ideation


Today is #InternationalWomensDay2021, and on today of all days, we’re proud to be a female-founded and led agency. Join @TECDawn and @lornadav, CEO of @redwigwam, as they get under the skin of what it means to be a female leader in a post-COVID world. youtu.be/76lO1LlSVI0

creativityref's tweet card. Being a Female Entrepreneur in a Post-COVID World

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Being a Female Entrepreneur in a Post-COVID World


We're back with @david_yarnton, Co-Founder of @EdgeTechGG. David shares how he's seen brands seeking and building community through eSports. Specifically how Mercedes Benz has used eSports to reach new demographics and engage younger audiences. youtu.be/EdK_1bBp91Q

creativityref's tweet card. A Conversation with David Yarton, Co-Founder of Edge Part II

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A Conversation with David Yarton, Co-Founder of Edge Part II


We're thrilled to kick off 2021 with the inimitable @david_yarnton, Co-Founder of @EdgeTechGG. David talks about how the progressive and visionary GenZ team at Edge are redefining work culture post COVID. #Creativity #RemoteWorking #COVID #ParadigmShift ow.ly/afUf50DfuTf


Our last Creativity Reframed conversation of 2020! For this last episode, @TECDawn sits down with @watson_dance an incredible leader and the CEO and Principal of the @NorthernSchool. Sharon shares how she used creativity & optimism to lead during COVID. youtu.be/ZGl4J4Qm2pw

creativityref's tweet card. Sharon Watson, CEO and Principal of the Northern School of Contempo...

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Sharon Watson, CEO and Principal of the Northern School of Contempo...


We're joined by @celiapronto, MD of @LoveHomeSwap. Celia and @TECDawn unpack actionable coping strategies to pivot your business and adapt to the COVID restrictions. Celia also shares how @LoveHomeSwap has truly demonstrated kindness. #worldkindnessday ow.ly/mBCe50Cj1G0

creativityref's tweet image. We're joined by @celiapronto, MD of @LoveHomeSwap. Celia and @TECDawn unpack actionable coping strategies to pivot your business and adapt to the COVID restrictions.

Celia also shares how @LoveHomeSwap has truly demonstrated kindness.

#worldkindnessday

ow.ly/mBCe50Cj1G0

We're back! It's been a while, and we've missed you! Don't fret, we've lined up a special treat for you. Listen in as we discuss innovating, problem solving and branding with the one and only Liz Jones, Founder of Conker. youtu.be/XxlfJ0iZ8o4

creativityref's tweet card. A Conversation with Liz Jones, Founder of Conker

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A Conversation with Liz Jones, Founder of Conker


Have you registered yet? 👀 #tgbf #Act1

We asked @benjaminbraun , the CMO at @Samsung Europe, what he thought good business looks like in 2020? ‘’Purpose and profit should co-exist. Good business is not just smart but the right thing to do.” It's not too late to register @goodbizfest : bit.ly/Reg_TGBF

auroraagency_uk's tweet image. We asked @benjaminbraun , the CMO at @Samsung Europe, what he thought good business looks like in 2020?

‘’Purpose and profit should co-exist. Good business is not just smart but the right thing to do.”

It's not too late to register @goodbizfest : bit.ly/Reg_TGBF


Have you checked out what we’ve been up to?

We're proud to be partnering with the @goodbizfest But we wondered, what does good business actually look like? So we went out and posed that very question to some of our friends. #tgbf #Act1 #goodbusiness



Times of crisis give a platform for new models and new thinking. A new agency model is coming. Head on over to @auroraagency_uk to find out!


Brands should build their messaging around positivity? True or false? Brands should demonstrate that they have all the answers? True or false? Check out this great piece of thinking from @digitalstrategy on how to effectively market your brand in 2020. hbr.org/2020/04/brand-…

hbr.org

Brand Marketing Through the Coronavirus Crisis

The coronavirus crisis has led to new consumer behaviors and sentiments. The author recommends five ways for brands to serve and grow their customers, mitigate risk, and take care of their people...


Did you miss us? For this #CRF convo, we're with @GregorsTweet the CSO at @BBHblacksheep London. Together we talk about being a purpose-led brand vs a purposeful brand. You'll want to take 5min's and soak up the sage advice from @TECDawn and Simon. youtu.be/PJ5PXuZEDwY


We're back with @ichambersuk of @MoshiSleep ! @TECDawn and Ian talk about taking the learnings from COVID and #buidingbackbetter. We also take on the topic of employee wellbeing during the #lockdown. youtu.be/p_RiM2BlQTE

creativityref's tweet card. A Conversation with Ian Chambers, CEO of Moshi Part II

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A Conversation with Ian Chambers, CEO of Moshi Part II


We're chatting with @ichambersuk of @MoshiSleep about how he and his team have kept things going during lockdown. Ian talks about remote working and doing away with "asking permission" to putting the emphasis on deliverables. #flexibilityoverrigidity youtu.be/m7v0wxrFJFc

creativityref's tweet card. A Conversation with Ian Chambers, CEO of Moshi

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A Conversation with Ian Chambers, CEO of Moshi


Creativity Reframed reposted

"We all play a role in building the world in which we want to live through media. We must act with greater knowledge of our impact," Global CSO @Greg_James writes in @TheDrum on how #Meaningfulmedia is having its moment. 🔗: thedrum.com/opinion/2020/0…


We're going a little outside of the typical broadcast to the world of church and faith. @SamuelJerrySen is the Directional Leader for @onechurchto. We look at the incredibly fascinating process of bringing faith and digital together #onlinechurch #COVID ow.ly/cE4e50At6f4

creativityref's tweet card. A Conversation with Jerry Sen, Directional Leader at OneChurch.to

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A Conversation with Jerry Sen, Directional Leader at OneChurch.to


You thought he was a one-hit-wonder, think again! @QPRobbie is back sharing his insights on how he and his team at @LEGO_Ventures are using startup tools to hack their productivity. @TECDawn and Rob discuss current marketing trends, the good and the bad. youtu.be/Q33xw0pN744

creativityref's tweet card. Part II: A Conversation with Rob Lowe, Senior Global Leader for Lego...

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Part II: A Conversation with Rob Lowe, Senior Global Leader for Lego...


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