Data to Value: The Data Activation Agency
@data_to_value
We Build Data Solutions for Marketing Excellence - We Collect, Transform & Activate your Marketing Data to help you Outperform your Competition
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We're thrilled to collaborate with @runroom and @data_to_value for an exclusive event in Barcelona on October 1st. If you're a marketing executive in Barcelona, this in-person event is made for you. Seats are limited, so secure your seat now! i.mtr.cool/jakbtxvmhu
Still using scheduled queries to orchestrate your GA4 BigQuery export? You're missing out! You should really take a look at "Dataform", GCP's native serverless orchestration platform. My @data_to_value colleague @kriszkorpa has been publishing relentlessly about it. 👇
🤖 AI is fun, but useful? How about generating thousands of Google shopping feed descriptions and titles optimized for #PPC in multiple languages?🚀 My @data_to_value colleague @kriszkorpa took a deep-dive and unleashed it's power for our clients. 👇 blog.datatovalue.nl/google-shoppin…
datatovalue.blog
Unlocking the Power of AI for Google Shopping Feed Optimization
Google Shopping Feed Optimization with Generative AI using FeedGen
Did some updates to the Notion DB I made with the new Google Tag parameters + recorded an explainer video. (P.S. I'm doing a webinar about all of this in ~2h from now!)
On Wednesday the 27th (in 2 days!) I'm hosting a webinar about the new Google Tag and Settings Variables. This change should significantly impact how you implement your Google Analytics 4 (and probably in the future also your Ads) tags.
One of the details I appreciate most about the new Google Tag Settings Variables is the UX around default Google parameters. This makes implementation life a bit easier and faster (and decreases the chance of typos).
Recently set up your Google Analytics 4? Well... Get ready to improve it! 😅 Google launched the feature we were all waiting for: Settings Variables in Google Tag Manager. 🙏 I'm hosting a webinar about it all on September 27th! RSVP 👉 dtv.nu/googletagwebin…
Should you use Google Analytics 4 Enhanced Measurements feature? @PeterSutarik thinks it depends 🤓😅 (probably not!). #googleanalytics4 dtv.nu/3JCvTvq
🎉We're hosting a webinar on March 9th about the most common GA4 configuration mistakes we've run into so far. @kristaseiden is joining us to share the biggest pitfalls with regard to using the @googleanalytics UI when doing analysis. Are you joining? dtv.nu/3ZeEr0z
Want to move your Server-Side GTM implementation from AppEngine to Cloud Run (with a Load Balancer) but not sure where to start? @kriszkorpa wrote a step-by-step for you! dtv.nu/3m0utS5
4️⃣ options agencies have with clients: 1️⃣ Fight & circumvent privacy regulation & privacy tech. 2️⃣ Adopt privacy regulations and handicap your MarTech. 3️⃣ Ignore it all. 4️⃣ Try envisioning and building a new MarTech with Privacy by Design infrastructure.
We’re 🧠storming about the future of the podcast. One idea we’ve got, is to create a new season with 1 ep. for each step a company needs to take on their journey towards taking data privacy for digital marketing seriously. But would love to hear other ideas or feedback first!👇
Data-Driven Marketing is easy right? You just decrease Cost of Customer Acquisition, and increase Customer Lifetime Value! Or is it?
We're expanding at @data_to_value soon! lmk if you need help with: 👉 Server-Side GTM implementations 👉 Custom Data Integrations 👉 "Conversion API" implementations 👉 Marketing Data Warehouse creation on Google Cloud Platform 👉 Migration from Univeral Analytics to GA4
If you are trying to decide if you want to continue to use Google Analytics 4, this framework might help. It's what I've been using to guide clients with this decision. I wrote a blog post explaining in (see tweet below).
#hiring We're looking for reinforcements at @data_to_value! If you want to help @PeterSutarik and me in building solutions that help turn our clients' marketing data into business value, let me know! We're looking for a: - Data Implementation Specialist - Marketing Data Engineer
I'm looking for a freelance content creator / manager for @LifeAfterGDPR and @data_to_value. More details here: linkedin.com/posts/rickdron…
Its launch day! 🚀 @kristaseiden and I really excited to launch the brand new GA4 Technical Deep-dive course today! Learn the ins and outs of technical implementations & debugging, plus, get BONUS implementation office hours! Check it out: krsta.me/3EOjCjK
Any of our followers attending MeasureCamp Amsterdam? @MeasurecampNL If you’re planning a talk, let us know the topic in the replies below👇.
Google has launched new privacy features for GA4 (as they announced they would). I'll sum it up in this thread: support.google.com/analytics/answ…
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