David Smith
@davitsmif
CEO/CCO/Founder of IMMORTOLOGY advertising. I develop integrated brand campaigns and brand strategies designed to outlast those who hire me to create them.
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Dear @senthomtillis @sentedbuddnc It’s time to fix the FBI and restore the agency to its core mission of fighting crime. Kash Patel will do just that, rooting out corruption and instituting long-overdue reforms. Please confirm Kash Patel to serve as the next FBI Director.
SEASONS GREETINGS FROM IMMORTOLOGY ADVERTISING! May your 2023 have more ups than downs. ImmortologyUSA.com
Both Facebook and Google tell me that they are pivoting away from attribution modelling towards econometrics for evaluating effectiveness. Potentially, this has big implications.
Placing the responsibility for selling the work solely on the creatives ignores and dismisses the roles of account service, strategy and media. The last time I checked advertising was a team effort. The days of creatives selling directly to the decision maker has sadly passed.
1000 Piers Gin Down East Holiday 2020 youtu.be/5KEUDj9pHv4 via @YouTube
youtube.com
YouTube
1000 Piers Gin Down East Holiday 2020
Check out my latest article: HOW I'D CHOOSE AN AD AGENCY linkedin.com/pulse/how-id-c… via @LinkedIn
linkedin.com
HOW I'D CHOOSE AN AD AGENCY
I’ve been fortunate enough to have worked in NYC, Seattle, Baltimore and Prague for some of the best agencies in the world. I’ve built, managed and run two very successful small agencies in my home...
Check out my latest article: WTF? WHERE'S THE FUNNY IN ADVERTISING WHEN WE NEED IT MORE THAN EVER? linkedin.com/pulse/wtf-wher… via @LinkedIn
linkedin.com
WTF? WHERE'S THE FUNNY IN ADVERTISING WHEN WE NEED IT MORE THAN EVER?
Funny sells. Especially when times are tough.
Now's the time to spend more not less on advertising. Yeah, I know that's exactly what you'd expect to hear from an ad agency owner. For all you Doubting Thomases, here's why the smartest marketers have always upped their ad spends during recessions. linkedin.com/pulse/advertis…
linkedin.com
ADVERTISING DURING A RECESSION IS MORE - NOT LESS EFFECTIVE
The vast majority of marketers cut their ad budgets during a recession because they believe the savings will outweigh any positive impact their campaigns will have. (Most estimates suggest advertis...
Check out my latest article: HOW ADVERTISING WORKS: THE SIMPLEST AND BEST EXPLANATION I’VE EVER SEEN. linkedin.com/pulse/how-adve… via @LinkedIn
linkedin.com
HOW ADVERTISING WORKS: THE SIMPLEST AND BEST EXPLANATION I’VE EVER SEEN.
Advertising is currently going through an existential crisis. Until recently, the ad industry was very effective at helping companies: Differentiate themselves from rivals Earn attention Be remembe...
Check out my latest article: GOOD AGENCIES WORK FOR THEIR CLIENTS. GREAT AGENCIES WORK FOR THEIR CLIENTS' CUSTOMERS. linkedin.com/pulse/good-age… via @LinkedIn
linkedin.com
GOOD AGENCIES WORK FOR THEIR CLIENTS. GREAT AGENCIES WORK FOR THEIR CLIENTS' CUSTOMERS.
Most agencies are under the false impression that the only client they need to impress is you. The problem with that is, when it comes to creating advertising that works, you’re not the client that...
Check out my latest article: 12 AD TACTICS YOU WERE LED TO BELIEVE WORK BUT DON’T linkedin.com/pulse/12-ad-ta… via @LinkedIn
linkedin.com
12 AD TACTICS YOU WERE LED TO BELIEVE WORK BUT DON’T
You’d think we’d know better. Over the past two decades we’ve been duped, deceived and deluded by a string of myths, mistruths and outright lies about the effectiveness of certain marketing tactics.
Check out my latest article: THE GREATEST COMEBACK IN ADVERTISING HISTORY IS NIGH linkedin.com/pulse/greatest… via @LinkedIn
linkedin.com
THE GREATEST COMEBACK IN ADVERTISING HISTORY IS NIGH
I believe we are on the verge of the biggest comeback in advertising history. But before I announce what that comeback is, allow me to provide a little context.
Despite the industry’s obsession with online targeting and clicks, “The most important search engine is still the one in your head...” Great article by Paul Feldwick and a well-reasoned argument for following “classic principles of brand advertising.” bit.ly/2oeECxl
Check out my latest article: HOW TO DIFFERENTIATE YOUR BRAND WITH A DIFFERENTIATING BRAND STRATEGY. linkedin.com/pulse/how-diff… via @LinkedIn
linkedin.com
HOW TO DIFFERENTIATE YOUR BRAND WITH A DIFFERENTIATING BRAND STRATEGY.
Perhaps the most widespread mistake I see companies making is the abandonment of brand strategy. With our always on economy and the desire to be a fast mover there is a loud, growing and absolutely...
@LinkedInPulse would u feature this in Marketing and Advertising? "The Biggest Opportunity In Marketing Since Al Gore Invented The Internet"linkedin.com/pulse/biggest-…
linkedin.com
THE BIGGEST OPPORTUNITY IN MARKETING SINCE AL GORE INVENTED THE INTERNET.
In a decade-and-a-half, a disease called "short-termism" has ravaged the advertising business. Casualties include long-term strategic thinking, the belief in and respect for creative ideas and...
Check out my latest article: THE BIGGEST OPPORTUNITY IN MARKETING SINCE AL GORE INVENTED THE INTERNET. linkedin.com/pulse/biggest-… via @LinkedIn
linkedin.com
THE BIGGEST OPPORTUNITY IN MARKETING SINCE AL GORE INVENTED THE INTERNET.
In a decade-and-a-half, a disease called "short-termism" has ravaged the advertising business. Casualties include long-term strategic thinking, the belief in and respect for creative ideas and...
Both Google and Fakebook have been caught cooking their algorithms to suppress political views they dislike with while promoting those they do. If they're willing to cheat for politics, what's stopping them from rigging search algo…lnkd.in/eiSUVeF lnkd.in/ek4w5Hk
Check out my latest article: TAGLINES ARE MORE IMPORTANT TODAY THAN EVER AND HERE'S WHAT MAKES A GREAT ONE. linkedin.com/pulse/taglines… via @LinkedIn
linkedin.com
TAGLINES ARE MORE IMPORTANT TODAY THAN EVER AND HERE'S WHAT MAKES A GREAT ONE.
There seems to be a growing belief that the tagline is passé, a vestigial organ leftover from marketing days gone by that's worn out its usefulness and welcome. Of course, nothing could be further...
The relentless and misguided focus on measuring the performance of short-term advertising is hurting the long-term growth of companies. “The digital economy’s ability to spin-off a wild array of easy-to-capture metrics has warped c…lnkd.in/eKStvSc lnkd.in/eEgBHUy
linkedin.com
Which advertising channels are best when all else is equal? | David Smith
The relentless and misguided focus on measuring the performance of short-term advertising is hurting the long-term growth of companies. “The digital economy’s ability to spin-off a wild array of...
DesignRush selected Immortology as one one of the "Top 25 Ad Agencies From Around The World". Super proud of the entire Immortology team and incredibly grateful for our amazing clients who inspire us to create impossible to ignore…lnkd.in/enM_GWc lnkd.in/ew9hNGj
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