Jacob & Co.'s mission is to create beautiful, dynamic and unique pieces of watchmaking and jewelry art.


What's winning still today is design. It's all about design. Stones are stones. You can buy them almost anywhere today. So it's all about design, it's how you wear them, how you place them. So that's what we're doing. I design jewelry for people.



I think I am fortunate that I approach watchmaking as a watch lover, not a watchmaker. I don't worry about whether it can be done, I just imagine what my clients and I would be excited to own. Then, I approach the watchmakers and they tell me it is impospossible.



I always wanted to do something different in my life, where I would be remembered way after my death. My idea was to build something different and new, and bring new innovations, to bring things to people that never been done before. New technology, new ways of setting stones.


I have to create. My dream has always been to invent things that haven't been done before. For the brand, it's about making the impossible reality




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