‘Formal specifications’ is going to be the next ‘functional programming’.
One of the reads I remember from college and re-read regularly. Leadership That Gets Results: hbr.org/2000/03/leader…
"Being accountable and taking responsibility for our decisions are the first steps toward tackling indecisiveness." theeffectiveengineer.com/blog/dont-let-…
If you didn't know this already: 'Our thinking as marketers needs to shift from "Mad Men" to "math men."' blogs.hbr.org/cs/2013/04/mar…
Leveraging the Kano Model for Optimal Results uxmag.com/articles/lever…
uxmag.com
Leveraging the Kano Model for Optimal Results
Devised in the 1980s, the Kano Model proves itself an invaluable tool for modern research, when leveraged properly.
5 Research Studies that Will Drastically Affect How You Write Copy: bit.ly/13ic2It
"In the worst cases, marketing has degenerated into a one P function... promotion." -- Philip Kotler youtube.com/watch?v=84PewD… (1:11:36)
The rocket (that the kid builds in October Sky) is to 1957 as __?___ is to 2013.
Parkinson's Law of Triviality-- we spend a lot of time on things that don't matter. en.wikipedia.org/wiki/Parkinson…
Mythological Barriers to the Use of Marketing Research by Small and Non-Profit Organizations(1981). ideals.illinois.edu/bitstream/hand…
Gang members and Terrorists have similar reasons for joining up: lack of hope and job opportunities. Other reasons are secondary.
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