Differential Marketing
@diffmarketing
Occasional marketing commentary from Erol Yalciner (DipM FCIM Fellow).
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Phew!
Hope this is fake news! Their best product, surely!?
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A quick take on the ‘make it fAIr’ campaign that made it onto the cover of every major UK newspaper this wk, encouraging the government to improve AI copyright protections. Important points for content people & creatives. An interesting one to watch: thedrum.com/opinion/2025/0…
Branding 101 😅
Endlessly scrolling social media. Word of the year! Brain rot is defined as the supposed deterioration of a person's mental/intellectual state, esp. viewed as the result of overconsumption of material considered to be trivial or unchallenging. #WOTY #OxfordWOTY #Communications
Not a good marketing strategy to follow, but a funny one...
Thought you might like to know how to spot an AI generated image... 😉 #AI #Design #Image #photography #Brand #Marketing
Great summary of why Elon gave away Tesla's secrets to the auto market in 2014. Strategic genius and a great business success story of seeing the bigger picture and critical mass.
In 2014, Elon "gave away" Tesla's secrets to BWM. Everyone thought he was crazy. But this "act of charity" was actually the most ruthless business move in corporate history. Here's why BMW never saw it coming: 🧵
With Trump back in the media and the Whitehouse (shortly), thought I'd dig this little nugget back out! Rum... Make America Great Again! #Trump #USElection #Design #Brand #Marketing #Rum #MAGA #MakeAmericaGreatAgain
One for the festive season! #Design #Brand #Communications #Lawyers #Solicitors
Law firm gets into the spirit of the season with this annotated card
A core brand pillar reinstated. John Lewis brings back its ‘Never Knowingly Undersold’ price promise two years after it was scrapped. Nice work! ft.com/content/5ea543…
Delighted to share the news that I'm now a #Fellow of @cim_marketing. A proud moment to be recognised as a leader in your field. BIG THANKS to all of my great mentors, peers & teams over the years! You never stop learning. #Marketing #CIM #Fellow #Leadership #CharteredMarketer
Evolution of twitter logos. The tweet/twitter part of the branding was intuitive and easily understood. What's X all about? Probably moving with the times as tweets are getting longer etc... I guess we'll find out, but if it needs explaining...!? #TwitterX #TwitterLogo #ElonMusk
So good and so quick from @brfootball. 👏to the production team on this one.🤣 #SocialMedia #GraphicDesign #Animation #Football #PremierLeague #DigitalMarketing #Conte #Tottenham #TottenhamHotspur #Spurs #THFC
Antonio Conte talks his way out of Tottenham 👋
Super stuff from @paddypower. Worth a watch for any footy followers... #digitalamarketing #marketing #campaign #socialemediamarketing #spurs #mancity #premierleague #football #arsenal
With the title race going down to the wire, we asked some Spurs legends who they want to win the league… 🔞18+ BeGambleAware
Wow, this is an interesting one. Especially for anyone in business, marketing, due diligence or thinking about fake news!
JP Morgan Says Startup Founder Used Millions Of Fake Customers To Dupe It Into An Acquisition trib.al/NfTVo6K
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