EJ Brown
@ejbcontent
Founder of Prism B2B, a marketing consultancy. Passionate D&I. They/them.
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@elonmusk -- any chance you can get the ads platform working? Has been down most times we've tried to use over the past weeks loom.com/share/d182a039…
loom.com
twitter ads down
Former agency owner, now CMO at FastSpring, @wpdavidv has helped many software companies scale up. @ejbcontent interviewed him for insights into how to build a global marketing strategy. 🔊 Listen here: ↠Apple: apple.co/40V008a ↠Spotify: spoti.fi/3S5kOWG
⏰ Next week, @ejbcontent interviews @wpdavidv about iterative localization strategies for marketers. And stay tuned for upcoming episodes with @michaelbonfils, Andrew Levy, and more! fastspring.com/blog/introduci…
Sitting here thinking about how many UX people focus on "delighting the user." I don't think users sit there & think, "that was delightful!" People just want to book the flight, pay their bill, buy the shoes, etc. Maybe we need less delight & more getting to the point.
Product Led Growth (PLG) has been all the rage the past few years. It’s all the stuff Designers have been banging on about since forever. So why are so few designers engaged with this movement, and why do so few companies see design having a major role here?
We did a deep dive into emerging customer markets for SaaS and software. Here are the 25 countries with high growth in tech B2C and B2B purchases and subscription sign ups. fastspring.com/blog/2022-emer…
Are we heading into the next great recession? Maybe. Maybe not. Regardless, we’re facing a period of global economic instability, with slowed growth and ongoing inflation. So how should you adjust your growth and pricing strategies to prepare? 👇
The terms “B2B” and “B2C” are losing their importance in software. Here’s why and how SaaS companies can take advantage...
Wow. Quite the response to my talk on SaaS pricing @saastreuropa...🙏. Obviously top-of-mind for many SaaS companies as markets and valuations are puking and inflation is on the rise. Here’s a summary of the research and advice I shared that got so much attention…
I've always wondered why basically every consumer subscription app fails—and what the few that made it like @Noom @Duolingo @Calm @Grammarly did differently. So I talked to the founders and early leaders at these companies to find out. Here's what I learned 🧵
Smart!
Here's how I injected $50K into my SaaS without VCs... - Offered a premium yearly subscription with LinkedIn messaging templates and strategies included. 60 users opted in at ~$800/year. Which gave us enough money to test our product in the global market.
What pricing topics are most top of mind for saas companies?
Ad people: anyone know of campaigns that have failed in testing, were launched anyway, and did really well? Plz, thx, sorry x
My take on what this means for iOS apps & how they can take advantage *right now*. This is a much bigger opportunity than avoiding the 30% rev share…
Apple updates its App Store Guidelines to permit developers to contact customers about other payment methods tcrn.ch/2Zpgj1Y by @sarahintampa
My newest post for @UnstoppableSoft #womenintech #WomenInSTEM unstoppablesoftware.com/why-are-women-…
unstoppablesoftware.com
Why Are Women Stuck in Soft-Skills Roles in IT?
In 2019, only 19% to 20% of computer software engineers and programmers were women — a number that’s been declining for the past thirty years. In the midwest, we have observed that women were more...
Six weeks into widespread self-quarantine, editors of academic journals have started noticing a trend: Women — who (ofc) shoulder more family responsibility — seem to be submitting fewer papers than usual. There is some evidence that men are submitting *more.* (a thread)
Anyone want to be part of an incredible team of people helping make #TechInclusion happen behind the scenes in the next 2 days? Need a few more volunteers - awesome diverse team, free ticket, changemaking work. 💯 Please let me know - and share, if you know someone who might!
Is updating old blog posts worth the effort? Does it really lead to notable increases in traffic and rankings? To find out, I reviewed traffic changes for 21 posts that @zapier updated between November 1, 2018, and April 30, 2019. Here's what I found: jessicagreene.marketing/updating-websi…
My first feature as a mom of two- this one is super close to my heart for sure! 🙂 crosscut.com/2019/07/defeat… #momsintech #womenintech #DiversityandInclusion #ghc19 #microsoftlife #WomenInSTEM #SharePoint #Sharepointspaces #impostersyndrome
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