ejburnside's profile picture. Own and operate a niche business in 401k administration. Working on 2x the business in 3 years. Solving growth and automation problems. #smbtwit

Eric Burnside

@ejburnside

Own and operate a niche business in 401k administration. Working on 2x the business in 3 years. Solving growth and automation problems. #smbtwit

This is the way

James Dyson on how his mind works:

FoundersPodcast's tweet image. James Dyson on how his mind works:


Eric Burnside reposted

James Dyson on how his mind works:

FoundersPodcast's tweet image. James Dyson on how his mind works:

Most financial advisors reluctantly service 401(k) plans, if they do at all. What they earn in compensation on a 401(k) plan is not compelling relative to other lines of business, especially retail or high net worth advisory and financial planning


Building a “Product Shelf” app in Loveable.dev to make it easier for sales reps to learn about our service solutions, product partnerships, distribution channels, pricing and other important information. It’s an effort to get what’s in my head, down on paper


I honestly thought 64 was a bad score before I looked it up in Google

ejburnside's tweet image. I honestly thought 64 was a bad score before I looked it up in Google

In 2018 we paid 50% of our employees health premium. It cost us $3,666 per employee per year. In 2025, we’ll pay 100% of the medical premium costing us $6,864 per employee per year. It’s been a goal of mine to get to 100% subsidy


Received a proposal from a PR firm to handle communications around a transition in leadership. They want to charge for $11,700 for this SOW. I don’t know man, seems like a lot to me

ejburnside's tweet image. Received a proposal from a PR firm to handle communications around a transition in leadership. They want to charge for $11,700 for this SOW. I don’t know man, seems like a lot to me

When you buy a house and live in it, you don’t just call yourself a renter I don’t get the obsession of trying to make this distinction If some else would buy your business, you are a business owner Who cares if that also means you have a demanding job?

Most business owners don’t have a business but simply a really demanding job.



Bring this common sense to the Oregon legislature

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We’re so fucked

ejburnside's tweet image. We’re so fucked

Is subscription pricing overdone? I’m about to find out. I’m changing our billing from annual (upon completion of work) to a monthly subscription. This is different from most competitors in my industry, so I love it for that reason. But it’s not without risk.


Your best is yet to come.


“…for men are not made leaders by prolonged habits of obedience, and close attention to minutia is not a good apprenticeship for the evolution of vast campaigns.” -Anatole France


Debating how much money to spend getting updated professional headshots for the team. Can anyone vouch for AI headshots? Seems like the most convenient and least expensive option. headshotpro.com


The most successful people I know get done in 1 year what the average person does in 5 - they have maniacal urgency. They operate at higher gear than everyone around them. Of these people, the truly gifted are the ones that can motivate their employees to be the same.


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