emberstudio's profile picture. Brand design, creative development, and strategy. Ember helps businesses stand out in competitive markets through bold design and powerful visual systems.

Mike McDonald

@emberstudio

Brand design, creative development, and strategy. Ember helps businesses stand out in competitive markets through bold design and powerful visual systems.

Pepsico unexpectedly rebrands with new friendlier logo and brand colors. I like it. ✅ Not bland ✅ Not the typical logo of a global megacorp ✅ Speaks to what they do and aspire to

emberstudio's tweet image. Pepsico unexpectedly rebrands with new friendlier logo and brand colors. 

I like it. 

✅ Not bland
✅ Not the typical logo of a global megacorp
✅ Speaks to what they do and aspire to

No one is going to convince me that this is a bad rebrand. Cracker Barrel is making a mistake throwing this away. #crackerbarrel

emberstudio's tweet image. No one is going to convince me that this is a bad rebrand. Cracker Barrel is making a mistake throwing this away. #crackerbarrel

Switch 2 is out soon, maybe you want to fix this before then, @RocketLeague @PsyonixStudios ??

emberstudio's tweet image. Switch 2 is out soon, maybe you want to fix this before then, @RocketLeague @PsyonixStudios ??

VW made a drivable vintage iMac.

emberstudio's tweet image. VW made a drivable vintage iMac.

Great hockey, great branding by @Fanbrandz, all around great series. Some of the best hockey anyone can watch.

emberstudio's tweet image. Great hockey, great branding by @Fanbrandz, all around great series. Some of the best hockey anyone can watch.

Is this one of the worst logo redesigns ever?

emberstudio's tweet image. Is this one of the worst logo redesigns ever?

New work: Mr. Fusion ad layout concept. #AdDesign #BackToTheFuture

emberstudio's tweet image. New work: Mr. Fusion ad layout concept. #AdDesign #BackToTheFuture

Remember that Trump activist who said that without Trump in office there would be taco trucks on every corner? Never forget this joy they deprived us of. 🌮 🛻


No one else is noticing the wedding rings? 🤨


I forgot what a terrible company @envato is until I went & tried to buy something. Reminded me why i stopped selling there years ago when they made contributors treat each transaction as an individual sale direct w/ the customer so Envato could pass more of the tax burden to us.

emberstudio's tweet image. I forgot what a terrible company @envato is until I went & tried to buy something.
Reminded me why i stopped selling there years ago when they made contributors treat each transaction as an individual sale direct w/ the customer so Envato could pass more of the tax burden to us.

Are we (designers) misrepresenting the job by mostly showcasing logo design work on socials? Logo design makes up less than 10% of my typical day-to-day workload but 15 of my last 20 IG posts were logos (or logo mockups).


This makes me so happy to see. 😀

emberstudio's tweet image. This makes me so happy to see. 😀

Birthday emails are weird. The sentiment is kind of lost when the obvious message of the email is less "Happy Birthday" and more "Come on down to your local Chevy dealer to buy a new car."


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