Eric Soderberg
@ericsoderbergx
Forefront Managing Partner; husband; father of two; hockey player, tennis player
If you are in a leadership/management position and fear you might be "just a little controlling" . . . be sure to give this article a read. Aspiring to be the "least-powerful manager" can be impactful and trickle down to employees. @HarvardBiz #Leadership hbr.org/2023/12/the-ou…
hbr.org
The Outsized Benefits of “Minimalist” Leadership
Although we have known about the benefits of servant leadership for a long time, many CEOs are still far from putting it into practice. While minimalist leadership may feel counterintuitive and...
The changing CMO role . . . from Chief 'Marketing' Officer to 'Chief Market' Officer. A good read . . . @Forbes forbes.com/sites/forbesco…
What are some ways to shape marketing strategy? Try to align marketing with other business functions (mostly sales), know your audience intimately, and realy understand why people are buying your product. @Forbes #MarketingStrategy forbes.com/sites/forbesag…
As the new year approaches, a critical review of your brand strategy is essential. Ensure it aligns with current market trends and is future-proofed for sustained success. @Forbes #BrandStrategy forbes.com/sites/forbesag…
Thanks @icowboy Reid Carr for highlighting the importantce of a strong visual identity when repositioning/rebranding a firm. Too often in institutional fintech do I see this get overlooked or deprioritized. @Forbes #BrandEvolution forbes.com/sites/forbesag…
Nice resource identifying many of the #AI tools available to assist in B2B marketing. Thanks Reggie James! #B2BMarketing @CosminGherase medium.com/@c_gherase12/t…
medium.com
Transforming B2B Marketing: The Power of AI
An Expert Guide for Senior Marketing Professionals and Executives by Reggie James
In #B2BMarketing, excessive #jargon and #buzzwords create a disconnect, obscuring clarity and alienating #customers. Executives must navigate the balance between specialized language and understanding to avoid diluting trust and credibility. @Adweek adweek.com/agencies/indus…
In today's business landscape, the quality of leadership significantly impacts an organization's success. Good leaders create an environment where employees feel valued and empowered, ultimately enhancing retention. @CEO_MAG #Leadership theceomagazine.com/opinion/how-to…
theceomagazine.com
How to develop leaders to improve the bottom line
Organizational success starts at the top. This is how to develop leaders who can create and nurture a winning culture.
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