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EventMarketer's profile picture. For creators of the brand experience. http://linktr.ee/eventmarketer

Event Marketer

@EventMarketer

For creators of the brand experience. http://linktr.ee/eventmarketer

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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 12

Robotic hoops, local art, mascots, and 2K competitions are drawing @NBA fans to @ATT's “Dunk Bus” mobile tour experience. tinyurl.com/2m8x758n

EventMarketer's tweet card. Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
How the AT&T Dunk Bus Brings Gameday Action Directly to Fans
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 11

Matthew McConaughey had us feeling hungry for the truth in @UberEats’ #SuperBowl ad. The brand brought the “Foodball” conspiracy to life at the Super Bowl LX Experience in San Francisco. tinyurl.com/y7nf35zv

EventMarketer's tweet card. Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience.
Uber Eats Invites Fans to Investigate a Super Bowl LX Conspiracy
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 11

Curated culinary events, storytelling booths and even a Y2K-themed soiree were on tap during @sundancefest's final run in Utah. tinyurl.com/3cenhjk9

EventMarketer's tweet card. For their last hurrah at Sundance, brands hosted creative studios, culinary events, storytelling panels, performances and hospitality plays.
The Last (Sun)Dance: Sponsors Wrap the Final Year in Park City
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 10

5 things we’re watching in #experientialmarketing: -Dunkin’ parties like its 1995 📼 -Absolut and Tabasco’s spicy brunch 🌶️ -Home DeCoors— furniture you can guzzle 🪑 -Wingstop’s House of Flavor in Milan 🍗 -Complex Family Style Food Fest 🍽️ tinyurl.com/vrmxv7w3

EventMarketer's tweet card. This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
The Brief: Spicy Brunches and Home DeCoors
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 9

Exhibitors at @WorldofConcrete showed off the latest materials, heavy machinery and tools across 750,000 sq. feet of indoor and outdoor space. We recap six booth trends from the floor: tinyurl.com/5n97e2ru

EventMarketer's tweet image. Exhibitors at @WorldofConcrete showed off the latest materials, heavy machinery and tools across 750,000 sq. feet of indoor and outdoor space. We recap six booth trends from the floor: tinyurl.com/5n97e2ru
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 6

📣 New episode drop—it’s The Brief, Live! Watch as EM’s editors recap a few top experiential stories from January. Think: Unexpected fortune tellers, beauty “shots,” and 30 minutes for a 30-Minute IPA: tinyurl.com/mr3vtvn4

EventMarketer's tweet card. Back after a… brief hiatus (we had to do it), the editors of Event Marketer recap a few of their top experiential news stories from January.
Watch: January 2026 Experiential News Commentary
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 6

From full-throttle outdoor demos to surprisingly analog storytelling tactics, @WorldofConcrete proved even the most industrial shows are becoming experience-driven. tinyurl.com/5n97e2ru

EventMarketer's tweet card. While hunting for trade show booth ideas at WOC, it was clear that even the most industrial shows are becoming experience-driven environments.
Six Trade Show Booth Ideas from World of Concrete 2026
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 6

News Brief: This week’s hot topics in experiential span Bud Light's City of Kegs, a fortune-telling seal and Dunkin' on the slopes. 🏂 Full recap: tinyurl.com/mr2rwc3x

EventMarketer's tweet image. News Brief: This week’s hot topics in experiential span Bud Light's City of Kegs, a fortune-telling seal and Dunkin' on the slopes. 🏂 Full recap: tinyurl.com/mr2rwc3x
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 5

If you’re activating around Valentine’s Day, there’s still time to steal ideas that’ll give your event some extra TLC.💘 From love notes to warming lounges, and even anti-Valentine's swag swaps, here's some inspo: tinyurl.com/bp5yw3hw

EventMarketer's tweet image. If you’re activating around Valentine’s Day, there’s still time to steal ideas that’ll give your event some extra TLC.💘 From love notes to warming lounges, and even anti-Valentine's swag swaps, here's some inspo: tinyurl.com/bp5yw3hw
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 5

Armed with a mullet made out of 700 sections of synthetic hair, @PNCBank and its pop-up barbershop scored big with @NHL fans in Dallas. tinyurl.com/4dbvsw4e

EventMarketer's tweet card. Hockey hair is big in the sport, and with its Mane St. Branch pre-game barbershop experience, PNC Bank capitalized on the “good flow” trend.
PNC Leans into Hockey Hair with a Barbershop Pop-up in Dallas
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 5

5 things to watch in #experientialmarketing this week: -Johnnie Walker's Sabrina Carpenter partnership 🍒 -@Heineken_US' social experiment ⚽️ -An ATM operated by Emil the Seal 🦭 -@budlight's “City of Kegs” 🍺 -@dunkindonuts hits the slopes ❄️ tinyurl.com/mr2rwc3x

EventMarketer's tweet card. This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and social experiments.
The Brief: City of Kegs and Social Experiments
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 4

With a heated Base Camp, athlete integrations and vehicles galore, @Jeep's title sponsorship of @XGames Aspen was both splashy and strategic. tinyurl.com/f8c88f3y

EventMarketer's tweet card. With the brand marking its 85th anniversary this year, the debut of X Games Aspen Driven by Jeep was as grand as it was strategic.
Title Sponsorship: Inside the First X Games Aspen Driven by Jeep
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 4

The scope and sophistication of @AMD's AI-driven @CES keynote marked a “step change” in how the brand shows up at tentpoles—and offers insights on the future of stage production. tinyurl.com/43y6rxb3

EventMarketer's tweet card. When AMD delivered an AI-driven keynote at CES 2026 to position itself as a leader in the space, the stakes were as high as they come.
AI-Driven Keynote Tips from AMD’s Next-Gen Presentation at CES
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 3

2026 Outlook—We asked b2b brand marketers to share which event tactics they’re hyped for this year, and what they’re leaving in the dust. Here’s the scoop: tinyurl.com/2k8k8ky8

EventMarketer's tweet card. We tapped a group of veteran brand marketers for their 2026 events perspectives, from trends they're testing to the tactics they'll ditch.
2026 Events Perspectives: B2B Marketers on What’s Now and Next
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 3

🔘Experiential Trend of the Week—This week we’re talking about push buttons... tinyurl.com/2mdj2k92

EventMarketer's tweet card. Experiential brands are using analog-style mechanisms this year. Think: Push buttons and turn dials that feel participatory and nostalgic.
Experiential Marketing Trend of the Week: Push Buttons
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Feb 2

‘Value, Value, Value’: Our B2B Dream Team shares tips on meeting attendees’ call for tangible event takeaways. tinyurl.com/59ejeasd

EventMarketer's tweet card. During discussions with B-to-B Dream Teamers, members shared what 'value' means to modern attendees, and how their events are delivering.
B2B Attendees Demand More Value at Events—8 Brands Weigh In
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Jan 31

Armed with a mullet made out of 700 sections of synthetic hair, @PNCBank and its pop-up barbershop scored big with NHL fans in Dallas. tinyurl.com/4dbvsw4e

EventMarketer's tweet card. Hockey hair is big in the sport, and with its Mane St. Branch pre-game barbershop experience, PNC Bank capitalized on the “good flow” trend.
PNC Leans into Hockey Hair with a Barbershop Pop-up in Dallas
Source: eventmarketer.com
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EventMarketer's profile picture.
Event Marketer
 @EventMarketer
Jan 29

After a whirlwind time in Vegas, our editors share picks for best #CES2026 booth experiences at the evolving show—where venues are spread out, and exhibits are less about 4D thrill rides, and more about hidden gems.💎 tinyurl.com/2j6e2jrm

EventMarketer's tweet card. Creating that old-school punch of brand sizzle at CES 2026 required a combination of visibility efforts this year.
CES 2026: Editors’ Picks for the Best of the Booth Experiences
Source: eventmarketer.com
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PANTONE

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Klarna

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SANCB

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Southport Marketing

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