Code and Theory
@codeandtheory
50% creatives and 50% engineers living at the intersection of tech and creativity.
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Today’s most ambitious brands don’t want mor ecampaigns. They want systems that drive transformation. That’s why @Adweek named Code and Theory its first-ever Innovation Agency of the Year. Here’s what our model of 50% engineers and 50% creatives made possible in 2025: ▪️The…
AI models learn from vast datasets, but whose stories aren’t included? On Dec. 11 at 10:30 AM, Code and Theory’s Matías Piña Aguilera and Google's Tiago Aragona will unpack the extractive, biased and often invisible systems behind generative AI in the AI Playground at…
Generative film is on the rise. Code and Theory Head of Creative Studios Alex Foster says brands need to focus on making smarter content (not more). ▪️ He shares why production is no longer a downstream function for brands: lbbonline.com/news/Productio…
The internet is closing. Big Tech’s AI ecosystems are rapidly becoming walled gardens, pushing brands deeper into environments where visibility and identity are no longer guaranteed. Code and Theory Co-Founder Dan Gardner offers a new playbook for brands to reclaim the customer…
It's launch day for the team at @ON_Discourse. Today at @WebSummit Lisbon they announced (domain), a new AI-powered platform that connects your work to your network. (Learn more: ondomain.substack.com/p/welcome-to-t…) “Domain creates connected contexts, gathering the right people, organizing…
Why is B2B CX still stuck in neutral? At @TheDrum B2B World Fest, Code and Theory’s @CraigElimeliah and @jpmorgan's Leanne Fremar called out the real barrier: leadership. While most brands are chasing AI for efficiency, they’re ignoring its creative power to drive emotional…
At @money2020, most demos chased compliance. Few chased connection. Code and Theory Managing Director of Financial Services Pat McQueen says the real opportunity in financial services lies in scaling systems that feel safe, personal and genuinely useful. When institutions design…
Attending @WebSummit Lisbon this week? Code and Theory's Dan Gardner, Brent Buntin, Dave DiCamillo and @ON_Discourse's Toby Daniels will be on the ground to connect. Reach out here: codeandtheory.com/contact Plus, don't miss out on these talks from Dan and Toby. ▪️ The Internet…
While nearly all are eager to implement AI, only a few know how to connect the dots between innovation, business growth and customer impact. Tomorrow at B2B WorldFest, Code and Theory's @CraigElimeliah joins @jpmorgan's Leanne Fremar and @TheDrum's Richard Draycott to share how…
Tiny CSS techniques can deliver big accessibility benefits. This Friday at the @a11yTO - Accessibility Toronto conference, Code and Theory's Mike Mai will take the stage to share CSS solutions that require minimal implementation time but deliver maximum inclusivity for consumers.…
MLOps is emerging as the backbone of modern machine learning. Code and Theory’s Head of Machine Learning, Saul Kohn, PhD, explores how ML has evolved from solo experiments to orchestrated, cross-disciplinary systems built for scale. The teams that invest in orchestration today…
Winning client trust takes speed and credibility. Code and Theory's Kenton Jacobsen and Josh Currie join @vercel on Thursday at 12 PM EST to share how to use v0 + AI Cloud to turn briefs into working prototypes fast. Sign up now: vercel.com/go/ama-briefs-…
Technology has always shaped how we tell stories, but AI is continuing to rewrite how we experience them. Code and Theory's @CraigElimeliah will join @stagwell's NewsFronts on Thursday, October 16, to discuss how stories will be discovered, created, distributed and engaged with…
AI personas are reshaping research and planning processes. Code and Theory's Karen Piper warns that even though they may have human-like names, faces and voices, they aren't oracles. "They're tools, not truths," says Piper. She recommends human intervention across points in the…
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