Francesca D Riley
@fdrbrand
Welcome to Strategic Brand Management and Managing Brands modules #KingstonBusinessSchool. Here are tweets on branding news. Share your own branding news!
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Nadine Dorries : Save the BBC: oppose the abolition of the license fee - Sign the Petition! chng.it/rpNjZ46K via @UKChange
Because much differentiation can be dangerous, even suicide. Whereas being distinctive (branded) is highly advantageous.
This public open letter against UK racism is going viral! Let’s make it unstoppable! #RashfordSanchoSaka @MarcusRashford @Sanchooo10 @BukayoSaka87 secure.avaaz.org/campaign/en/ki…
Segmentation is fine. Let’s understand customer heterogeneity. But let’s not then target to exclude potential buyers.
Effective brand growth: Acquisition or retention? @EhrenbergBass Marketing Scientists Dr Kelly Vaughan and Alicia Barker write for the @WARCEditors Guide to Customer Retention. warc.com/newsandopinion… #evidencebasedmarketing #marketingscience @UniversitySA
Stop supermarkets using any polythene single use bags, instead using compostable ones - Sign the Petition! chng.it/x6Rx5wDk via @UKChange
Uk government: Make pet theft crime a serious offence that lead to prosecution - Sign the Petition! chng.it/Qp5q99Mr via @UKChange
change.org
Sign the Petition
Make pet theft crime a serious offence with prosecution and custodial sentences.
Kingston University retail expert on high street reopening as Covid-19 restrictions begin to ease kingston.ac.uk/news/article/2…
New @EhrenbergBass research showing that character, logo and typography have the greatest potential for unique brand ownership. We’ll be sharing the full findings with our Corporate Sponsors very soon. #distinctiveassets #evidencebasedmarketing
The blind and the elephant sketchplanations.vercel.app/the-blind-and-…
sketchplanations.com
Sketchplanations - Simplifying complex ideas in sketches
It's an old, old Eastern story about some blind men who encounter an elephant. As the blind make sense of what each feels it's also a memorable illustration of how our own views are shaped by our...
An all-time classic: Jane Goodall and her team release a rehabilitated chimp back into the wild. bit.ly/3kHt5PR Full video: youtube.com/watch?v=YzC7Mf…
I'm writing to a member of @ukhouseoflords asking them to support @AlfDubs amendment on Monday to protect refugee family reunion after Dec 31st. Join me and email one today act.newmode.social/681693510t @safepassageuk
I stand with refugee children. They should be reunited with their families. It would be immoral not to do so.
Productive discovery session this morning on the ‘Lifelong learning’ team at @EduJamUK looking forward to defining our challenge this afternoon! #EduJam #GSJam
"It used to be quite normal to have quite a few drinks and drive home, and it also used to be normal to drive without seatbelts. Today both of those would be considered antisocial, and not wearing face coverings in public should be regarded in the same way"
Everyone should have a face covering to help tackle the #COVID19 pandemic and they should not leave home without having one in their possession says Venki Ramakrishnan PRS, as a new review of evidence reinforces the benefits of face coverings. royalsociety.org/news/2020/07/p…
Not usually one to post this kind of thing but... 24 years ago today I gave birth to my daughter. As a 16 year old many people thought I had ruined my life. I’ve just finished my 1st month as a Consultant Cardiologist, today I’m feeling proud. #nowrongpath
I've emailed my MP to save refugee family reunion on Tuesday. The @safepassageuk campaign needs your support so make sure to email your MP today: act.newmode.social/652071765t
In just a few days, the Israeli government is planning to annex what remains of Palestine, and only the @EUCouncil can stop this move. Sign and share this everywhere: #PalestineMustLive #StopAnnexation fb.avaaz.org/campaign/en/pa…
fb.avaaz.org
Palestine could end in 7 days
Israel is set to annex much of Palestine in 7 days, violating all international law and ending the possibility of a Palestinian state and freedom. Europe and others can make Israel think twice, and...
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