MuskOx
@goMuskOx
🐂The softest, toughest, highest-quality flannel you’ll ever wear. Designed in Detroit. Ethically made. $5 donated to wildlife with every flannel sold.
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At MuskOx, we don’t just make flannel shirts — we build gear for men who earn their keep. Our heavyweight flannel isn’t stitched for style points, it’s made to withstand the adventure. #GoMuskOx #RoamFreely #HeavyweightFlannel #FlannelShirt
Roam Note 002: Woke up to birds arguing, coffee boiling over, and zero notifications. Best morning in weeks.
Pass the Ox: This one’s for splitting wood 🪓🪵 and turning left when the map says right. Song of the day from Roam Radio, MuskOx Vol. 1: S.OB. By Nathaniel Rateliff & The Night Sweats gomuskox.com/tunes
Sound like you? • Rides hard • Camps harder • Has better trail snacks than the REI guy • Builds fire from scratch If yes, you might want in on this… We’re giving away 2 rider passes to Marquette Trails Fest ‘25! MI trails. Cold drinks. Good vibes. gomuskox.com/MTF
The Gear List, Midweek Edition: 1 flannel 1 folding chair 1 thermos of something we’re not telling HR about 🤭
Our pockets are cut on the bias to reduce waste. Less scrap. Cleaner conscience. #builtresponsibly
We didn’t set out to make the best flannel on earth…it just kinda happened. Now we’re three-time Best Overall Flannel champs, according to the experts at @TheGearJunkie. Hit play to hear our Founder, Brad, say “flannel” at least once. #roamfreely #flannelgang
The verdict’s in. Best Overall Flannel of 2025 — crowned by @TheGearJunkie They called it “one of the softest flannels we’ve ever reviewed,” praised our custom woven fabric, and gave it the top score out of every flannel they tested. 💪 gearjunkie.com/apparel/best-m…
gearjunkie.com
The Best Men's Flannels of 2025
We tested and reviewed the best men's flannel shirts of 2025. From wool to organic cotton, we found the perfect pick for any budget.
Our Grand Flannel clocks in at 8.9oz/sq. yd. Warmer than your ex. Less complicated too.
Roam Note 001: Fog in the rearview. Quiet on the trail. Coffee’s hot. Shirt’s heavy. That’ll do. #roamfreely
To all the doers out there, we see you. 62 degrees? 10 degrees? 50 degrees. Yes, yes, yes — all MuskOx weather. Thanks @MattBuckelew
.@CEaslickWNEM and @goMuskOx make the Gorham High School softball broadcast, courtesy of the Ernie Harwell of southern Maine, @MattBuckelew.
We’re teaming up with Marquette Trails Fest to give away two race passes to this absolute bruiser of a weekend at the legendary NTN South Trails, June 20–22. Speed, sweat, singletrack. Enter now. Get rowdy. Ride like you’ve got horns. gomuskox.com/mtf
We log off harder than we work. Which is saying something. Off the grid ‘til we’ve earned suspicious tan lines and stories you had to be there to believe. Time to close those tabs, Herd. Go touch some trees. Report back Monday with tales of questionable decisions. 🫡 #roamfreely
You didn’t ask for flannel action figures. But now you have ‘em. Model A: Packs cast iron. Stares into the wild like it owes him money. Model B: Cooks with fire. Forgets the compass. Brings beer. Fully flanneled. Mildly feral. Our kind of guy! Who are you picking to lead a hike?
Iceman won the Hobey. We just celebrated like we did. With a golf club. Big congrats to Iceman Howard — Hobey winner, Spartan hero, honorary MuskOx legend. Leaving the celly to the pros, we’ll stick to flannels and light delusion.
Congratulations to our guy Ike Howard. College hockey legend 🏒and MuskOx man 🐂
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