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hanft's profile picture. Brand strategist to start-ups and grown-ups; futurist; author; podcast co-host. More here: https://apple.co/3xd6H9h; https://ahanft.substack.com/

hanft

@hanft

Brand strategist to start-ups and grown-ups; futurist; author; podcast co-host. More here: https://apple.co/3xd6H9h; https://ahanft.substack.com/

6KPosts 1KFollowers 2KFollowing
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hanft's profile picture.
hanft
 @hanft
Dec 9

Check out my latest article: What the Gift Basket Can Teach Us About Marketing linkedin.com/pulse/what-gif… via @LinkedIn

hanft's tweet card. So here I am, a board member at 1-800-Flowers, dutifully – which is not to imply joylessly – putting together my list for Harry & David gift baskets, when a soft synapse is ignited by the blue light...
What the Gift Basket Can Teach Us About Marketing
Source: linkedin.com
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inc_arabia's profile picture.
Inc. Arabia
@inc_arabia
Nov 16

According to Adam Hanft (@hanft), people don’t beat a path to your door for functionality--they come for the way your brand satiates their hunger once they arrive. Read more about in @Inc: en.incarabia.com/focus-on-8-con… #business #leaders #brands #marketing #sales #strategy

inc_arabia's tweet card. Adam Hanft, CEO of Hanft Ideas, explores how brands can thrive by satisfying emotional hungers, not just consumer needs.
Focus On 8 Consumer ‘Hungers’ To Supercharge Your Marketing
Source: en.incarabia.com
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hanft's profile picture.
hanft
 @hanft
Nov 17

When I look at the #epstein matter through the lens of #branding - my usual focal length - I end up a story like this, my most recent #substack post ahanft.substack.com/p/jeffrey-epst…

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roshanpateI's profile picture.
Roshan Patel
@roshanpateI
Jul 28

We hired a college intern. Today's his first day. Here's what he just sent me.

roshanpateI's tweet image. We hired a college intern. Today's his first day. Here's what he just sent me.
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hanft's profile picture.
hanft
 @hanft
May 24

My latest #incmagazine column reaches into the batting box for some important lessons for all of us in back-to-back meetings. And no reflection time. What Pete Rose’s Batting Practice Ritual Proves About the Power of Post-Mortem Meetings inc.com/adam-hanft/wha…

inc.com

What Pete Rose's Batting Practice Ritual Proves About the Power of Post-Mortem Meetings

MLB player Pete Rose took batting practice after each game to make him better. Here's how the "Rose Rule" applies to post-meeting follow-up.

Source: inc.com
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hanft's profile picture.
hanft
 @hanft
Mar 8

#fortune just published my column which offers a way for the #NSF and other agencies to re-enamor themselves with the American public, funded by sympathetic billionaires. Thanks @stevemollman for your editing chops. fortune.com/2025/03/07/gov…

hanft's tweet card. The National Institutes of Health focuses on nucleotides, not narratives—but both must be an essential part of its mission.
Government agencies are clueless about branding. The DOGE turmoil shows why they’ve needed market...
Source: fortune.com
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hanft's profile picture.
hanft
 @hanft
Jan 26

#PaulNewmanDay He would have been 100 today, so I am busting out this piece I wrote, reflecting on his passing many years ago. www-huffpost-com.cdn.ampproject.org/c/s/www.huffpo…

hanft's tweet card. When Newman was on the screen every frame said, "Look at me." But off camera, his life said, "Don't look."
Paul Newman and the Vanished Modesty of Celebrity
Source: www-huffpost-com.cdn.ampproject.org
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Inc's profile picture.
Inc.
@Inc
Dec 26, 2024

The paradox of choice is eroding consumer confidence and driving shopping cart abandonment rates to staggering heights. @hanft trib.al/Vk8x3V3

Inc's tweet card. Marketers must build consumer confidence amid overwhelming e-commerce choices.
Are Insecure Consumers Crashing Your E-Commerce Revenue?
Source: inc.com
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hanft's profile picture.
hanft
 @hanft
Dec 15, 2024

The Fever of Futility and the End of Species Self-Esteem , by @hanft open.substack.com/pub/ahanft/p/t…

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hanft's profile picture.
hanft
 @hanft
Nov 24, 2024

The ‘Relevant Experience Trap’ Stifles Innovation , by @hanft open.substack.com/pub/ahanft/p/t…

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baltsunguild's profile picture.
Baltimore Sun Guild ☀️
 @baltsunguild
Nov 4, 2024

The Letter to the Editor that the Baltimore Sun won't publish:

baltsunguild's tweet image. The Letter to the Editor that the Baltimore Sun won't publish:
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hanft's profile picture.
hanft
 @hanft
Oct 24, 2024

Next time someone mechanically asks you if you've worked in a specific domain, send them this article. The ‘Relevant Experience Trap’ Stifles Innovation inc.com/adam-hanft/the…

hanft's tweet card. Challenge your orthodoxies to avoid the 'Rinse, Lather, Repeat' Syndrome.
The 'Relevant Experience Trap' Stifles Innovation
Source: inc.com
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hanft's profile picture.
hanft
 @hanft
Oct 20, 2024

Either people have no idea or they want to be in on the joke.

venturetwins's profile picture. Partner @a16z AI 🤖 and twin to @omooretweets | Investor in @elevenlabsio, @krea_ai, @bfl_ml, @hedra_labs, @wabi, @WaveFormsAI, @ViggleAI, @MireloAI
Justine Moore
@venturetwins
Oct 13, 2024

This restaurant does not exist. Ethos, which claims to be Austin’s #1 restaurant, has 72k followers on IG. It seems normal until you realize the photos of the food + venue are AI. The posts get thousands of likes and comments from people who have no idea.

venturetwins's tweet image. This restaurant does not exist. Ethos, which claims to be Austin’s #1 restaurant, has 72k followers on IG. It seems normal until you realize the photos of the food + venue are AI. The posts get thousands of likes and comments from people who have no idea.
venturetwins's tweet image. This restaurant does not exist. Ethos, which claims to be Austin’s #1 restaurant, has 72k followers on IG. It seems normal until you realize the photos of the food + venue are AI. The posts get thousands of likes and comments from people who have no idea.
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hanft's profile picture.
hanft
 @hanft
Sep 14, 2024

My latest #incmagazine column. Hope it is a wake-up call for my friends and colleagues in the marketing and branding communities. It is SO easy to fall into check-the box complacency. I think every day about #defenderbias as I describe it here. inc.com/adam-hanft/is-…

hanft's tweet card. Don't wait. Invite 'ethical marketing hackers' to find hidden vulnerabilities.
Is Your Seemingly Healthy Brand Immuno-Compromised?
Source: inc.com
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hanft's profile picture.
hanft
 @hanft
Jan 27, 2024

Thanks #fortunemagazine for giving me the opportunity to compare #rondesantis and #beyondmeat fortune-com.cdn.ampproject.org/c/s/fortune.co…

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hanft's profile picture.
hanft
 @hanft
Apr 13, 2024

The distinction between a mere "description" and a persuasive "positioning" remains surprisingly either not understood or overlooked, as my latest #inc column points out inc.com/adam-hanft/bor…

hanft's tweet card. A description is not a position, say it three times in a row and forever avoid Wikipedia-like branding.
Boring Marketing Often Comes Down to Violating This Core Principle
Source: inc.com
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hanft's profile picture.
hanft
 @hanft
Apr 17, 2024

My latest @incmagazine column features a recent study which shows how hopeful thinking can have devastating consequences. We need more #debbiedowners inc.com/adam-hanft/new…

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