adrian hopper
@hops75
Co-Founder of Cernago. Helping B2B companies attract, win and keep more of their best clients @wearecernago. Find out more at http://Cernago.com
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How to handle the 'tyre kicker' prospect cernago.com/blog-posts/how… #b2b #sales #prospecting
It feels like today we have $10bn reasons to thank the brave Amazon staff who have fought tirelessly to raise the #climatecrisis as an issue to their boss theguardian.com/technology/201…
Congratulations to Brian Heppenstall and his team for delivering a thought provoking #environmental conference today at @bournemouthuni #conservation #sustainability #community
Until the term #greenwashing is properly defined every marketer who sprinkles some #ecomarketing dust onto their sustainability comms (regardless of the validity of their claims) runs the risk of being accused of it.
Ryanair rapped over low emissions claims - will the ASA’s ruling really make any difference to Ryanair’s #environmental #advertising policy? 🤔 bbc.co.uk/news/business-…
bbc.co.uk
Ryanair rapped over low emissions claims
The UK's advertising watchdog says Europe's biggest airline misled consumers about its carbon footprint.
Somewhere in a pub near the Aviva head office is a bunch of people wondering why they didn't check the campaign one last time before they hit the button! #weveallbeenthere #bonchance bbc.co.uk/news/business-…
Does anyone else get Davos And Davros mixed up when talking about the World Economic Forum meeting? Although to be fair Davros would be very much at home at Davos...
Hiring 'young and cheap' is certainly not a new concept in #agency land, but does a lack of #creative experience ultimately cost the client further down the line? Great article from Avi Dan that is well worth a read for agencies & marketers alike. forbes.com/sites/avidan/2…
With the rise of the #veganpound can KFC, McDonald's et al crack the lucrative #veganuary market thedrum.com/news/2020/01/1… via @thedrum
The global appeal of tennis is ensuring that the smoky conditions at the Australian Open are reaching all areas of the globe nypost.com/2020/01/15/vid… via @nypostsports
Incredibly powerful headline image used in this FT article. ft.com/content/9849e3…
ft.com
Australia is no longer the lucky country
Blessed by economic good fortune, it now faces a future blighted by climate change
Vogue Italia drops photoshoots from January issue in green statement - Will be interesting to see if any of their #advertisers go tactical for this special #sustainability edition theguardian.com/fashion/2020/j…
I'm learning that one of the lesser promoted 'benefits' of doing #DryJanuary with a toddler and a 5-month-old, is that you still have broken sleep and wake up feeling like you you are hungover at the weekend! #20daystogo
“The whole is greater than the sum of its parts.” It is for that reason that I am proud to announce that @CreativeDisc1 is a committed supporter of the newly revamped @UKSiliconSouth digital & creative trade body. #sustainability #southcoast #agency
Massive Attack's teardrop is one of the seminal songs from my youth. Great to see them now leading the way in the #musicindustry by taking such positive action to mitigate the impact of global tours on the #environment theguardian.com/commentisfree/…
An interesting report from Investec that shows few people seem to recognise the potential impact that climate change legislation could have on their pension portfolios investecassetmanagement.com/united-kingdom…
This is such a balanced article about who should pay for Australia's new bushfire reality. | Amanda Cahill theguardian.com/australia-news…
Thankfully I'm on #dryjanuary at the minute otherwise I'd be trying to track a bottle of this down for #sustainability research purposes! beveragedaily.com/Article/2019/1…
Good evening @TheoPaphitis we are a brand new to Twitter and would love to be this weeks #SBS winner. At @CreativeDisc1 we help businesses evolve their approach to sustainability by empowering them to translate ethical purpose into actionable plans creativediscipline.co.uk
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