Hurdie Burk
@hurdieb
Consulting on two Google properties. Google Business Profile & YouTube.
You might like
Why the old SEO layers still matter and how new retrieval and reasoning systems are redefining visibility. searchenginejournal.com/the-new-optimi… via @DuaneForrester, @sejournal
Google AIO Is Ranking More Niche Specific Sites. Google's AI Overviews are showing more niche-specific content and giving less priority to general big brand sites across multiple topics searchenginejournal.com/google-aio-is-… via @martinibuster, @sejournal
searchenginejournal.com
Google AIO Is Ranking More Niche Specific Sites
Google's AI Overviews are showing more niche-specific content and giving less priority to general big brand sites across multiple topics
Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common mistakes that can harm visibility. searchenginejournal.com/microsoft-expl… via @MattGSouthern, @sejournal
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way. searchenginejournal.com/reddit-priorit… via @MattGSouthern, @sejournal
Perplexity released its Comet browser free to the public after a limited beta. The free browser includes built-in AI assistant features. searchenginejournal.com/perplexity-lau… via @MattGSouthern, @sejournal
This Reddit Ask Me Anything reveals the biggest mistakes marketers make and what actually works for authentic brand presence. searchenginejournal.com/ama-reddit-mar… via @brentcsutoras, @sejournal
Customer journeys now move from messy questions to instant AI answers, making authentic problem-solving the real driver of conversions. searchenginejournal.com/why-reddit-is-… via @brentcsutoras, @sejournal
Google is hiring an anti-scraping engineering analyst to help create models for blocking search-results scrapers. searchenginejournal.com/google-is-hiri… via @martinibuster, @sejournal
Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes. searchenginejournal.com/how-to-measure… via @AlliBerry3, @sejournal
searchenginejournal.com
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Measuring awareness, consideration, conversion, and loyalty reveals how brand marketing drives real business outcomes.
I just signed up for SEJ's upcoming webinar, "AI is Rewriting Local Search: How Multi-Location Brands Can Win Now" searchenginejournal.com/webinar-lp-ai-… via @sejournal
Google’s Help Center now lists Gemini App limits for prompts, images, Deep Research, video generation, and context windows. searchenginejournal.com/google-publish… via @MattGSouthern, @sejournal
Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours. searchenginejournal.com/google-gemini-… via @MattGSouthern, @sejournal
searchenginejournal.com
Google Gemini Adds Audio File Uploads After Being Top User Request
Google’s Gemini app now supports audio file uploads. Free users get 10 minutes per prompt; paid plans support up to three hours.
Modeling weights across lexical retrieval, semantic retrieval, re-ranking and clarity to help visualize how an AI-powered answer is chosen. searchenginejournal.com/lets-look-insi… via @DuaneForrester, @sejournal
BrightEdge data shows brand citation differences between AIO and ChatGPT, and suggests how to increase visibility in both. searchenginejournal.com/research-shows… via @martinibuster, @sejournal
LinkedIn reports that professionals trust their networks more than AI or search engines for work advice, with spending shifting to creators and community content. searchenginejournal.com/linkedin-study… via @MattGSouthern, @sejournal
Google is launching the Google Verified badge in October 2025, replacing multiple Local Services Ads trust signals with one simplified identity for advertisers. searchenginejournal.com/google-confirm… via @brookeosmundson, @sejournal
Google's Gary Illyes said that there is no penalty or direct impact on SEO from using AI-generated images. searchenginejournal.com/google-says-ai… via @martinibuster, @sejournal
Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility. searchenginejournal.com/google-caution… via @MattGSouthern, @sejournal
searchenginejournal.com
Google Cautions Businesses Against Generic Keyword Domains
Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility.
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