iamDigiRob
@iamDigiRob
Media & Marketing Consultant. Former agency guy. Opinions are my own, especially the incorrect ones
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Some thoughts of mine on the value of a marketing consultancy's external, objective viewpoint to assist with your marketing operations challenges #marketing #consultancy observatoryinternational.com/our-insights/t…
observatoryinternational.com
The value of external objective expertise - The Observatory International
How to bring clarity, alignment and ensure that your marketing resourcing and capability decisions are informed by the right inputs
A great piece from my colleague and Observatory International's co-founder, Lucinda Peniston-Baines, on how using a marketing consultancy can augment and upskill your existing resource and expertise #marketing #consultancy observatoryinternational.com/our-insights/a…
A very helpful piece from my colleague, Christine Downton, on ways to establish a clear vision and direction for your marketing organisation #marketing #consultancy observatoryinternational.com/our-insights/h…
BREAKING: Client Wants Tik Tok Video That Mentions The Brand At Least Four Times, Repeats Call-To-Action Twice But Doesn't Feel Like An Ad
“Nonsense, the microwave is for soup or drying socks!” Genuinely think that this is my favourite line in an advert for a decade. Brilliant oddness. Well done to whoever at @VCCP came up with this
One step closer to the OASIS and Ready Player One. I’d best brush up on my 80s arcades and Rush albums…
Client budget cuts.
Write a sad British story in three words. I’ll go first… Empty biscuit tin.
“Now I am become Death, the destroyer of worlds.”
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
Today is the launch day for my new book on applying behavioural science to marketing It has sold out on Amazon this morning but Blackwell's, Waterstones and WH Smiths still have copies at the moment if you want one blackwells.co.uk/bookshop/produ…
Wait, so 2023 *ISN'T* the year of the Metaverse?! thestreet.com/technology/mar…
So. Many. Steps. It feels like he's digital filibustering
Great thread from @garius in light of recent QR code use (and failure!). Includes the brilliant line: "But then I'm not a crypto bro cosplaying as Prime Minister"
Barcodes were patented in 1949, although the first proper use was in 1967 with the KarTrak system across all US Railways. In this, cameras would read a set of coloured lines off the side of trains. This would allow companies to track their freight cars across different networks.
Marketing industry quote of the day: "Now that 90% of the metaverse has been unmasked as just gaming dressed up in pretentious language...." Love that from @contagious
Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi
🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.” 👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP. #Marketing #GlobalMarketing
A piece I wrote about ‘the metaverse’ and the agenda behind opportunities in Web3 technologies #metaverse #marketing #advertising
Brands need to think twice before entering the metaverse. @iamDigiRob Senior Consultant at The Observatory International, explains why it’s best to be cautious. ow.ly/Z6nz50L5Nkz
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