Matt Harris | Growth Partner in Soft FM
@iam_mattharris
BD @ LITTA | 12 yrs Soft FM sales | Growth Partner helping Soft FM SMEs win bigger + scale smarter | Strategy • Systems • Sales That Scale → The Growth Lab
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The latest edition of The Growth Lab newsletter dropped yesterday. Here's what you missed👇🏾 Most FM operators stay stuck because they're using the wrong system for their stage. ❌ Stage 1 system at Stage 2 revenue = burnout ❌ Stage 2 tactics at Stage 3 scale = broken ops…
Most Soft FM operators are stuck at £10-£25k/month. Working 12-hour days. Prospecting 4 hours daily. Close rate flatlined. They think the answer is MORE volume. It's not. Tomorrow I'm dropping the 3-stage evolution that took me from £0 → £40k/month in 9 months. What's inside…
The best client emails are structured like systems. If your email doesn't have a clear goal, it won't get a clear response. 𝗛𝗲𝗿𝗲'𝘀 𝗺𝘆 𝟳-𝗦𝘁𝗲𝗽 𝗘𝗺𝗮𝗶𝗹 𝗣𝗿𝗼𝘁𝗼𝗰𝗼𝗹: Before you write: Know your goal — are you sharing information or asking for action?…
medium.com
Keys to Writing EFFECTIVE EMAILS for Internal Business Communication
Long emails without a clear goal are the leading cause of ineffective business communication.
90 minutes of Sunday prep beats 60 hours of Monday chaos.
3 systems. 3 CAC benchmarks: BTN: 2.5 hours per £1k Tier 1: 0.2 hours per £1k Enterprise: 0.06 hours per £1k The best Soft FM operators don't chase more deals. They track which activities deliver the lowest CAC. Then they double down.
sales is all about the reps... get those cold calls in every day. make calls even on your worst days. days off = one day lost in mastery.
𝗧𝗵𝗲 𝟭𝟬-𝗠𝗶𝗻𝘂𝘁𝗲 𝗖𝗔𝗖 𝗔𝘂𝗱𝗶𝘁: Pick one activity. Estimate hours. Calculate revenue. Do the math. Hours ÷ revenue in £1k = your CAC. At 2.5? Average. At 0.8? Excellent. At 5.0? Problem. Most cleaning, waste and maintenance operators skip this step and wonder why…
I schedule 24-hour reminder emails for all my external meetings. Reduces no-shows. Shows professionalism. Saves time. Small habit. Big impact.
Every Sunday I review my last 90 days of meetings. Who did I meet? Did I follow up? When did I last touch base with key accounts? This one habit has saved me dozens of dropped relationships 👇🏾 thegrowthlabfm.substack.com/p/91-the-perso…
Plan tomorrow today. Three questions: 1. What's my 3-hour deep work block? 2. What are my 3 urgent tasks? 3. What are my 3 maintenance activities? Ten minutes of planning removes hours of friction.
I made 250 calls/week for 6 months. Went from ZERO to £10k/month in waste sales on a £260 AOV. Then completely burned out. The system that got me here wouldn't get me there. Here's the 3-stage evolution that took me from £0 → £40k/month in 9 months:
I averaged 25 dials per day. My pipeline was stuck. Then I adopted a 10-minute rule that doubled my daily dials to 50. Here's what changed:
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