DevRaj Patel
@iamdevrajpatel
Strategy and startup insight from a founder building in real time.
Wellness became a lifestyle flex and a luxury category. $100 green powders. $12 matcha. $14 juices. New drop: Psychology of Expensive Wellness: theweeklydbrief.beehiiv.com/p/100-scoop-ps…
The “non-alcoholic” boom isn’t what it looks like. It was never about removing alcohol; it was about redefining the moment. As a founder building in this space, here’s what I’m seeing across the U.S., India, and the UAE. Read now: theweeklydbrief.beehiiv.com/p/the-non-alco…
The creator economy’s evolving fast. Real builders are turning followers into companies and hype into habits. Read the latest drop: theweeklydbrief.beehiiv.com/p/from-influen…
Most beverage founders talk about flavor as a selling point. The real mover is choice psychology, why people feel what they feel when they choose one brand over another. What makes you buy a product? Marketing, availability, brand alignment, curiosity… or something else?
Silence from investors isn’t rejection; it’s direction. It shows who’s chasing noise and who’s actually listening. In this week’s drop, I share how I learned to read the quiet and find the right ones. Read now on The Weekly D-Brief: theweeklydbrief.beehiiv.com/p/chasing-nois…
Authenticity spreads online, but it’s earned offline. Real connection doesn’t come from algorithms. It comes from showing up naturally in conversations, in community, in culture. Read now on The Weekly D-Brief: theweeklydbrief.beehiiv.com/p/the-myth-of-…
✨ Cheers to timeless traditions and new beginnings. Happy Diwali from Jivati. 🪔
Diwali’s about light, and this drop’s mine. It’s my most personal one yet. Not about building a brand, but the person behind it all: me. My story. My quiet side. My light. Real, unfiltered, human. If you’ve ever paused to figure yourself out, this one’s for you. Read now:…
Liquid Death made water loud. But what happens when branding becomes the product? Because great marketing can drive sales, but only real value drives staying power. Read now on The Weekly D-Brief: theweeklydbrief.beehiiv.com/p/when-brandin…
Seckel Pear + Tulsi 🌱 The flavor that started conversations.
“I wasn’t born in India, India was born in me.” That line sums up why I built Jivati, a brand rooted in culture, intention, and human connection. My first podcast feature is live. Watch now → youtu.be/QZ1_xWhDKG0?si…
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The Scrappy Founder's Playbook: Turning Cultural Identity into a...
Everyone says, “I’ve got your back.” Few actually show up. Founders don’t need pep talks; they need follow-through. Buy. Share. Connect. That’s how startups survive. Read now on The Weekly D-Brief: theweeklydbrief.beehiiv.com/p/helping-a-st…
A title can get attention, but the work speaks louder. People believed in me long before I created Jivati. That credibility didn’t transfer with the founder role. Staying grounded in my habits earned trust, and trust is what people bet on. Read now on The Weekly D-Brief:…
Silence Kept My Startup Alive. Early days aren’t for noise; they’re for validation. Quiet meant testing, not pretending. Validate in silence. Go loud when the signal’s clear. Under the radar is how startups survive. Read now on The Weekly D-Brief - theweeklydbrief.beehiiv.com/p/the-art-of-q…
Great brands go global when built with roots. Jivati was built in the U.S.A. But the soul? That came from home. Inspired by India. Crafted to stir the soul. This brand is personal. Made to resonate worldwide. Read now on The Weekly D-Brief.
You don’t need mass appeal. You need a market you understand deeper than anyone else. Building Jivati taught me that if you can’t map who you’re for and how you’ll win, you’re just guessing. So I built the model myself. Real numbers. Real strategy. Now it’s a business I can…
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