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What a long month this Tuesday has been
Will new regulations on Instagram hinder influencer and consumer relationships? #influencercode @InfluencercodeU socialmediatoday.com/news/instagram…
In #marketing it is crucial to focus on long term goals, not just short term ROI. This is especially true in #InfluencerMarketing, which is a long term process that can’t be quantified/valued by short term results or vanity metrics. #influencercode @InfluencercodeU
As consumer attention spans gets shorter & shorter, content creators are finding success on short form video platforms like TikTok and Instagram. Are 6 second videos the future of #marketing or just a trend that consumers will soon outgrow? #InfluencerCode @InfluencercodeU
I completely agree- Instagram's update will enable consumers to get anything with the touch of a button! Will this change the way influencers measure success in sales driven campaigns? #influencercode @InfluencercodeU
#InfluencerMarketing is often conflated with advertising. However, 63% of consumers trust an influencer’s promotion of a brand more than a brand’s traditional advertising. @InfluencercodeU exchange4media.com/pr-and-corpora…
The difference in your example is that if no one eats/enjoys the food, the chef still made it. To correlate w/ #influencermarketing, if one creates content but no one is influenced by it why would they still be considered an influencer? They're a content creator. Just a bad one…
Completely agree - why partner with someone whose values, goals, and expectations don't complement your brand? Poor alignment is often why #influencermarketing campaigns fail, but this can be prevented with thorough preliminary research. #InfluencerCode @InfluencercodeU
How does the size of one’s audience impact their influence? A smaller following can actually lead to more success in #InfluencerMarketing through more meaningful and personal relationships- something that is often lost with macro influencers. pr2020.com/blog/influence…
Brands often rely on engagement & vanity metrics to assess a campaign- likes/ comments/shares are not accurate indicators of success. Social listening can be used to evaluate marketing and understand the conversation among a brand's audience. @InfluencercodeU #InfluencerMarketing
We should all strive to recognize the behavior of those around us, our personal audience, to be more mindful & aware of our communication. We might not be influencers for established businesses, but we all have a personal brand to uphold. #InfluencerCode @InfluencercodeU
The first thing to ask yourself when crafting a pitch: “why should the recipient care what I have to say?” - use this as a starting point to understand the most successful way to present an opportunity that the recipient will inevitably value. #InfluencerCode @InfluencercodeU
#InfluencerMarketing is not “one size fits all” and looks different for every brand, depending on their unique objectives and long term goals. #influencercode @InfluencercodeU
A huge misconception in influencer marketing is that “Influencer” is a job title. Influence is an outcome, not a profession! Setting out to influence others with no credentials or expertise is counterintuitive. #influencercode #influencermarketing @InfluencercodeU
Rather than guessing what consumers are thinking, social listening allows brands to join their audience's conversation. These insights can offer tactical ways for businesses to best address their customer's needs & desires. #influencercode #influencermarketing @InfluencercodeU
How can brands maximize influence & WOM? Their preexisting, community of loyal followers is the most untapped outlet for influence. This audience can be more influential than macro influencers at a fraction of the cost. #influencercode #influencermarketing @InfluencercodeU
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