Jordan Godbey
@jordangodbey
The Circle Guy. I build thriving communities for the world's top creators like @thejustinwelsh & @aliabdaal.
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It's not every day you get a shout out from an absolute Legend of the game. Thanks, Justin 👊
If you want your community set up and done RIGHT contact @jordangodbey If you want to build your brand using content, try this: learn.justinwelsh.me/content
Working is relaxing for me
Favorite quotes from this episode: 1. Very few people have Jensen’s focus and endurance. 2. A successful idea, no matter how brilliant, must eventually be erased, and a new one must take its place. 3. Focus on the most important activity at all times and don’t be beholden to a…
Your first 60 seconds with a new member decide if they’ll stay. Skip the wall of text. Use video. In 90 seconds you can: welcome, set expectations, point to the first win. Raw > polished. iPhone beats PDF. Comment “Engage” and I’ll DM you the crash course.
Embarrassingly passionate is awesome Most of the people in my inner circle are this way
You only get one shot at a first impression. Onboarding isn’t optional. It decides if members stick or vanish. We built a 10-step onboarding for a $6K program and engagement jumped 50%. Comment “Engage” and I’ll DM you the crash course.
A founder shifted from “more content” → “better rituals.” Onboarding wins. Weekly anchors. Peer conversations. Churn dropped under 20%. Revenue became predictable. That’s the power of engagement design. Comment “engage” and I’ll DM you the crash course.
200 members. 80%+ retention. Founder went from 24/7 DM replies → 2 hrs/week. How? Rituals + systems. Comment “engage” and I’ll send you the crash course.
If you’re not unproductive at 20, then you have no heart. ㅤ If you’re not productive by 40 then you have no brain.
100 members × $100/mo = $10K MRR. If 50% churn by month 2 → $5K left. Fix retention to 80% → scale to $24K+ in 12 months. Retention compounds faster than acquisition. 👉 Comment “engage” and I’ll send the crash course.
Engagement isn’t random. It’s ritual. 3 rituals = daily logins (without you online 24/7). Want them? Comment “engage.”
If running your community feels like a 2nd full-time job… you built it wrong. Engagement ≠ 24/7 presence. It’s systems + rituals. Want the 3-part framework? Comment “engage” and I’ll send the crash course.
Courses = hamster wheel. Launch → spike → silence → scramble. Communities = stability. Predictable MRR. Freedom to plan. Space to innovate. That’s why Tiago Forte switched. 👉 Comment “workshop” and I’ll send you the details.
Most communities don’t fail on launch day. They fail on day 30. That’s when churn begins. Retention = revenue. Comment “engage” and I’ll DM you my free crash course.
The #1 underrated benefit of paid communities? Recurring revenue. Predictable. Compounding. Freedom-building. Want in? Comment “workshop.”
700 people joined a free group. 90% churned in 60 days. Why? No offer. No onboarding. No structure. These landmines kill momentum fast. The good news? 100% avoidable. Comment “workshop” and I’ll send you the details.
Most communities die because of 3 landmines: ❌ No clear offer ❌ Weak onboarding ❌ Wrong pricing/model I’ll show you how to avoid all three. Comment “workshop” and I’ll send you the details.
Brian launched with 13 founding members. Result: $20K in 5 weeks. That momentum → recurring $10k+ months. $50k takes longer, but it’s doable with retention + upsells. 👉 Comment “workshop” and I’ll send you the details.
“How long till I hit $10k/mo?” 3–6 months with the right foundation. $50k/mo? 12–24 months with retention + upsells. Growth is compounding, not instant. Comment “workshop” for the roadmap.
Most founders either: – Overestimate the time a community takes (and never start). – Or underestimate it (and drown). One client scaled to 200+ members in 7 hrs/week. Clear rhythms + automation make it possible. Want to design for freedom, not burnout? Comment “workshop”…
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