Joe Sauer
@jsauer_sentient
SVP, Research Operations at Sentient Decision Science
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Great session led by Andy Smith @Hersheys making emotion + implicit measures practical for business! #iiex with work from @jsauer_sentient
Second year in a row, we're proud to be one of the #GRIT Top 50 most innovative market research companies worldwide! bit.ly/M8VGvC
Conversation is changing from What is it? to How do I measure it? @SentientInsight emotional measurement at #TMREINFOCUS
Increase the odds of new product success by measuring the emotional connections established by new concepts...
How Emotion Cements New Products in Consumer Memory bit.ly/2pxfFsy by @aaronashleyreid #productlaunch
Well written and provocative! Well done @former_case manmademusic.com/the-secret-lin…
Even artificial intelligence can acquire biases against race and gender bit.ly/2of3BdK by @NewsfromScience
Excited & grateful to merge my #mrx & #psychotherapy lives for this NEW workshop! Shoot me a dm to learn more about NEW or this workshop!
Alerts must "sound distinctive for people to recognize, but not ignore" – @joelbeckerman. Thanks to @ustwo + @WIRED! j.mp/2oteU6K
wired.com
EVs Are Dangerously Quiet. Here's What They Could Sound Like
Electric cars will make cities eerily quiet... and that presents a big problem.
Unfortunately, it's not a pure implicit test - it is a conscious judgment enhanced with response time (indirect measure but not implicit)
Beware of pseudo-neuro..."logically irrelevant neuroscience information imbues an argument with authoritative, scientific credibility" #NMWF
most testing is done outside of the context of a product application. context can kill a product design ~@DrTimHolmes #nmwf
The science is settled - marketing influences brain behavior @HPlassmann...researcher's toolkits MUST include techniques to quantify #NMWF
Quantifying the "placebo effect" on pricing - brands that derive utility from deep experiential consumption take notice!! #NMWF @HPlassmann
"The difficulty lies not so much in developing new ideas as in escaping from the old ones". #neuromarketing to improve #advertising at #NMWF
"When advertising agencies start demanding neuro methods, we'll be getting much better creative" - Andy Smith at #NMWF
.@instagram inspires Awe and @facebook creates contentment - implicit insights delivered by @SentientPrime
"Neuro research techniques are so sensitive and get at insights and differences you just can't get any other way" @MosesBrain #NMWF
Integration is the key to neuromarketing, because "reason and emotion cannot be understood separately" @WalnutUnlimited #NMWF
Another theme from #IIeX is that IAT (or similar) are becoming widely established as a core quant technique #NewMR #MRX
Reflections on the power of music and sound, from Sontag, Vonnegut, Nietzsche, Woolf, and more. #MMMSonic j.mp/2hIEgcy
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