/kp
@keithepetri
SVP Product @Viant_Tech / CEO @lockr_digital A mix of thoughts on adtech strategy, data-driven products, and the changing foundations of digital media.
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![jtot415's profile picture. adops nerd. marketing jock. beer consumer. drenched in sarcasm. uncomfortable. {"opinions": ["frequently mine", "sometimes other's", "never the employer's"]}](https://pbs.twimg.com/profile_images/1097308209956548608/XJHhyfZT_x96.jpg)
Gamma + Claude + n8n is absolutely WILD This combo is absolutely insane for turning meetings into professional decks automatically. No manual notes. No "I'll send that over later." No remembering who needs what. Just AI tools working together like a professional operations…
Kicking off today’s @ANAmarketers Members-Only Conference at @Nasdaq with @viant_tech founders @TimVHook & @cvanderhook welcoming the audience. Excited to be part of the conversation on the future of marketing and measurement. #ANAMOC
"Solve more problems than you create." Killer motivation on my commute in this morning, @profgalloway
There are worse people to share a stage with... #SalesCon @viant_tech with @airgups23 at @UofDigital Happy birthday! 🎉
On a call with an automated agent from Harry & David and it has fake typing noises as it looks up information and computes a response. 🤯 When can my agent represent me on this call? 📞
Nothing like sifting through @adexchanger newsletters and various thought-pieces as I settle back in post-Cannes. My favorite topic de jure: identity. I love the hit-pieces belittling identity for the sake of anything that is new: curation, AI, etc. The best part is, any…
If only every week was this productive 👨💼
Au revoir, Cannes—until next year!👋 Thank you to our amazing team, industry partners and friends for making this an inspiring and unforgettable week. Cheers!🦁✨🥂 #Momentum #DSP #Cannes #CannesLions #Adtech #DigitalAdvertising | @iris_tv | @lockr_digital | @Adweek
GetYourGuide is a $2BN company doing 33,000 bookings per day. However... In the first two years, they did just 5 bookings. 🤯 The road to PMF is long and winding.
Still Trading on a Desk? This one's for the #advertisers stuck between a Desk and a hard place. A Big, Bold, Red wake-up call daring us to envision a better future for digital advertising. Happy #Cannes week.⛵️🦁 Via @ADWEEK/@trishlaostwal. #DSP #Adtech adweek.com/programmatic/v…
Step. Repeat. Dominate.✨📸 Main Character Energy—Cannes edition.🛥️ Join us on the red carpet at the Viant Café in the @ADWEEK house.🥂 #CannesLions #Cannes2025 #DSP #Adtech #DigitalAdvertising #Advertising
It is funny sometimes in a startup watching the handful of ex-FAANG people trying to replicate certain rituals that served a purpose in that system, like they're putting on a little pageant.
“Curation is not a cure to your problems. It's a short-term infection...” Hear @keithepetri, CEO & Founder of @lockr_digital, on the latest Web Without Walls podcast, hosted by @Vijay Kumar, CEO & Founder of @Mile_adtech. ➡️ mile.tech/podcast/rethin… 💥 Highlights below:🧵(1/2)
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