layerleti's profile picture. web3 marketing, branding & ops || startups || sports || stay weird 👽
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Letizia

@layerleti

web3 marketing, branding & ops || startups || sports || stay weird 👽 🇻🇪

dear algorithm: please show this post to everyone who is interested in hiring me thank you


The type of founders the industry needs, now more than ever. A strong stand by @LemonadedApp


What @cryptocom is doing in sports is unprecedented, they’ve executed one of the broadest sponsorship strategies in history and created a distribution moat.


Kanye West launched a Solana token, $YZY, and it’s already chaos. $3B mcap in minutes - $137M now. One trader: 450k $USDC in - 3.4M out. I’m not against meme coins or celebrity tokens, but they need to be done right.. They should bring value to fans, not just exit liquidity.


Go through your pipeline: - What’s working? - What feels hollow? - What brand actually makes people care? Reverse-engineer those. That’s the real education. Study everything.. Copy nothing.


TikTok reels, X threads, Discord AMA, YT videos.. Each is its own universe, yet they must all feel like you. That’s the art of multi-format consistency. Branding.


Everyone pitches "modular", "AI", "intent-based", "UX-first".. But few actually translate that behavior into copy, onboarding, or experience. Fix that and you don’t need a buzzword list, you need traction.


Every channel speaks, your Discord, GitHub, X, docs. But if they don’t sound like the same brand? You don’t have one, you have noise.


2025/26 web3 is the era of member-based brands, not follower-based. Give people tokens, roles, purpose. Then let them shape the commons, not just the chat.


Web3 isn’t exempt from marketing basics: clear goals, audience fit, channel strategy. But then… add token mechanics, CT culture, and narrative loops. That’s where projects really scale.


Your token isn’t just a financial tool. It’s a “narrative anchor”, a symbol people can believe in, earn, and feel. Used right, it makes your community part of the plotline.


Community isn’t a growth hack.. it’s your story engine. Let them co-write, remix, critique, and meme. That’s how a brand becomes something people belong to.


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