Light-Tech
@light_tech_io
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7. A lot of small experiments instead of a big one. With these principals, you can upgrade your marketing strategy and gain all benefits of being agile. And you apply Agile-system in your practice?😊
4. Client studies instead of static forecasting. 5. Flexible planning instead of a rigid one. 6. Reacting to the changes instead of following the plan.
1. Analytics instead of opinions and stereotypes. 2. Cooperation based on client`s needs instead of hierarchy. 3. Adoptive and iterative campaigns instead of complex and complicated ones.
Agile marketing is a strategy based on an ability to change and react to trends in order to increase marketing effectiveness. Unlike classical marketing strategies, which are focused on detailed long-term planning, agile is focused on short-term aims, which, at the same moment!
The fine line between what we want to be and what really is - the task of sociological marketing and studying the deep-seated issues of customer consciousness.
1.✅ segmentation of your target audience 2. ✅descriptive experiments and surveys for build a tactic & strategy correctly. 3. ✅goals and objectives 4. ✅design. What colors, combinations, design elements are associated with a conscious experience? 🤔
"CС" is a trend affecting the choice and behavior of the buyers,dictating selectivity or,on the contrary,stimulating demand for goods and services,ostensibly corresponding to their life position and the principles of cleanliness and awareness of themselves and their environment.
Conscious consumption is increasingly found in the headlines of psychological journals, not only coaches and adherents of a healthy lifestyle are talking about it more and more.
4. Make sure your client service works well and reacts quickly. 5. Make special offers for those who have already bought from you. 6. Create an interesting email distribution and keep your people "warm" 😊
But aside of it, there are more things you can do to keep in touch with your audience: 1.Conduct webinars with useful information or guides for your new products. 2.Write articles and record videos with valuable content and share them with your customers. 3.Create a good FAQ page
LTV (Life Time Value) is a total income you get from one client during your interaction with him. Attracting new clients is always more expensive than keeping old ones. This is why it is very important to have a wide product line for maximum up-sale.
3. Website structure, where Above The Fold section looks like an ad, while content is somewhere beneath the fold. Considering new conditions, it's better to give up pop-ups on your site. But if you're sure that you need them, at least use Before-you-go ones.
1. Pop-up windows appearing right after a user opens a page and before one starts interacting with it. Such pop-ups usually cover the main content. 2. Other intermediate advertising which is shown before the main content.
Google has implemented restrictions for websites using pop-ups.This is the way it's explained:pop-ups disturb visitors from the content and can be used for intrusive advertising.Well,partially this is true.But what if your pop-ups are"good"and show a really valuable offer?
Data processing by third parties is likely the biggest headache for marketers. In accordance with the GDPR, not only your company but also the entire supplier ecosystem that processes customer data is obliged to comply with the accepted rules. Read more >> buff.ly/2DT1PZL
On May 25, 2018, the GDPR entered into force - companies now have a special obligation to protect personal data and confidential information of EU citizens. Read more aboutPersonalization and customization: how to retain customers >>> buff.ly/2GkLr7O
Try to go beyond the informational component of the festive SMM campaign. It is necessary for the content that you use does not leave anyone indifferent. Competition is a great way to attract customers. Read more >>> medium.com/@company_13395…
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