logscale
@logscale2
Investor in fast-growing consumer businesses. In e-comm since 1999, early employee at 💣‼️🧨🗯❓⚔️ (did not survive dotcom bubble). 🇺🇸 BOS 🇩🇪 MUC 🇬🇧 LON
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Not giving specifics out of respect for my sauce on this salacious info but… The aggregators are on their last legs. Multiple are collapsing.
The cost to create products, both physical & digital, is approaching zero. Inversely, the cost to acquire attention is approaching infinity.
.@Amazon 's @WholeFoods purchase just to 'learn brick&mortar'? At an acquisition price of ~14bn USD, just to accelerate the learning curve? Not so sure. slate.com/business/2021/… via @slate
Worth reading. Amazon remains the 800 lbs gorilla in e-comm. Other platforms don't even come close.
I’m the founder CEO of an educational e-commerce toy company that did about $7.4 million in sales in 2020 This article is going to tell you what that was like and how things were different in 2020 than in 2019. Here's a thread of the highlights 1/n: molsonhart.com/blog/being-an-…
Podcasts tend to be a waste of time (even if listened at 2x) -- not this one. Highly recommended
In today's FFG, @jspujji shares an excellent framework for goal setting as a business ⛵🧭 Reminds us of @BoydVarty's concept of tracking! For more from Jesse on whether marketing alpha exists, effective messaging, and more - joincolossus.com/episodes/10262…
In today's FFG, @jspujji shares an excellent framework for goal setting as a business ⛵🧭 Reminds us of @BoydVarty's concept of tracking! For more from Jesse on whether marketing alpha exists, effective messaging, and more - joincolossus.com/episodes/10262…
The unlock with "Performance Branding" is: By using the insights from performance marketing to elevate the brand messaging, your "ads" will instead come off as really f*cking good content, not billboards. Good ads don't look like ads. Data, art, & science must work in harmony.
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