English
English Indonesia Türkçe Deutsch Español Português Pусский Français Italiano Nederlands Polski العربية ไทย Tiếng Việt 繁體中文 简体中文 日本語 한국어
lumaresearch's profile picture. We are a specialist brand and communications insights agency. We use our expertise in human understanding and marketing to help you achieve your business goals.

Luma Research

@lumaresearch

We are a specialist brand and communications insights agency. We use our expertise in human understanding and marketing to help you achieve your business goals.

82Posts 953Followers 1KFollowing
You might like
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Jul 21, 2021

Our research confirms the new vaccine campaign from the arts community is spot on - it will cut through and leave people feeling more positive about getting the vaccine. youtube.com/watch?v=fDfug3…

lumaresearch's tweet card. Performance of a Lifetime | A message from Victoria's Arts Community

youtube.com

YouTube

Performance of a Lifetime | A message from Victoria's Arts Community

Source: youtube.com
0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Feb 8, 2021

Luma have the snacks out and volume turned up! We will be testing over 30 ads from this year’s Super Bowl to add to our annual Super Bowl study. Stay tuned for more updates and get in touch if you would like a report of our final insights.

lumaresearch's tweet image. Luma have the snacks out and volume turned up! We will be testing over 30 ads from this year’s Super Bowl to add to our annual Super Bowl study. Stay tuned for more updates and get in touch if you would like a report of our final insights.
lumaresearch's tweet image. Luma have the snacks out and volume turned up! We will be testing over 30 ads from this year’s Super Bowl to add to our annual Super Bowl study. Stay tuned for more updates and get in touch if you would like a report of our final insights.
0
0
0
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Jan 28, 2021

Meat & Livestock Australia's annual Lamb ads are highly anticipated, and this year's edition didn't disappoint. Check out our findings and summary of its humour and intriguing storyline: lumaresearch.com/single-post/ma…

0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Jan 20, 2021

Love it or hate it? What do regular Australians think of this year's Australia Day ad's approach? Read Luma's analysis here: lumaresearch.com/single-post/au…

0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Jan 10, 2021

A great ad by @Hyundai to start 2021. This light-hearted and humorous ad showcases the benefits of using celebrity cameos in advertising. #creativeadvertising #adoftheweek

0
0
2
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 28, 2020

Last Day of Insights! For our last day we have complied a neat summary of all the ads we tested, and outlined out 5 key tips for the perfect Christmas ad.

lumaresearch's tweet image. Last Day of Insights! For our last day we have complied a neat summary of all the ads we tested, and outlined out 5 key tips for the perfect Christmas ad.
lumaresearch's tweet image. Last Day of Insights! For our last day we have complied a neat summary of all the ads we tested, and outlined out 5 key tips for the perfect Christmas ad.
lumaresearch's tweet image. Last Day of Insights! For our last day we have complied a neat summary of all the ads we tested, and outlined out 5 key tips for the perfect Christmas ad.
0
0
3
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 24, 2020

Here is our second last insight! People want to be happy at Christmas, and ads should help this happen!

lumaresearch's tweet image. Here is our second last insight! People want to be happy at Christmas, and ads should help this happen!
lumaresearch's tweet image. Here is our second last insight! People want to be happy at Christmas, and ads should help this happen!
0
0
0
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 16, 2020

Day 10 Insight! Christmas is all about giving, and consumers want to see this. Most consumers want to see brands supporting social causes at Christmas!

lumaresearch's tweet image. Day 10 Insight! Christmas is all about giving, and consumers want to see this. Most consumers want to see brands supporting social causes at Christmas!
lumaresearch's tweet image. Day 10 Insight! Christmas is all about giving, and consumers want to see this. Most consumers want to see brands supporting social causes at Christmas!
0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 15, 2020

See our Day 9 Christmas Insight! There was one topic that ads just couldn't miss this year. We found 'Family' was the second strongest driver of positive sentiment in Christmas ads.

lumaresearch's tweet image. See our Day 9 Christmas Insight! There was one topic that ads just couldn't miss this year. We found 'Family' was the second strongest driver of positive sentiment in Christmas ads.
lumaresearch's tweet image. See our Day 9 Christmas Insight! There was one topic that ads just couldn't miss this year. We found 'Family' was the second strongest driver of positive sentiment in Christmas ads.
0
0
2
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 13, 2020

Day 8! People like original content that stands out. This brand does so year on year!

lumaresearch's tweet image. Day 8! People like original content that stands out. This brand does so year on year!
lumaresearch's tweet image. Day 8! People like original content that stands out. This brand does so year on year!
0
0
0
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 11, 2020

Day 7 of Insights! Our study found brands were consistently trying to put too much into their ads. Keep it simple and easy for the consumer to follow!

lumaresearch's tweet image. Day 7 of Insights! Our study found brands were consistently trying to put too much into their ads. Keep it simple and easy for the consumer to follow!
lumaresearch's tweet image. Day 7 of Insights! Our study found brands were consistently trying to put too much into their ads. Keep it simple and easy for the consumer to follow!
0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 10, 2020

Its been a tough year, with pandemic this and Covid that. Do consumers want to hear about the pandemic in advertising? The answer might be surprising

lumaresearch's tweet image. Its been a tough year, with pandemic this and Covid that. Do consumers want to hear about the pandemic in advertising? The answer might be surprising
lumaresearch's tweet image. Its been a tough year, with pandemic this and Covid that. Do consumers want to hear about the pandemic in advertising? The answer might be surprising
0
0
2
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 9, 2020

We are back with Day 5 of Insights! This year's Christmas ads were great at getting people's attention and certainly inspired positive feelings. But most missed a key point. They didn't show consumers why they should choose brand A over any other brand.

lumaresearch's tweet image. We are back with Day 5 of Insights! This year's Christmas ads were great at getting people's attention and certainly inspired positive feelings. But most missed a key point. They didn't show consumers why they should choose brand A over any other brand.
lumaresearch's tweet image. We are back with Day 5 of Insights! This year's Christmas ads were great at getting people's attention and certainly inspired positive feelings. But most missed a key point. They didn't show consumers why they should choose brand A over any other brand.
0
0
0
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 7, 2020

We hope everyone's December is off to a good start! Here are our day 4 insights! We found branding to be one of the most overlooked components in 2020's Christmas Ads. If consumers can't name the brand after seeing the ad, then there is a serious problem on our hands!

lumaresearch's tweet image. We hope everyone's December is off to a good start! Here are our day 4 insights! We found branding to be one of the most overlooked components in 2020's Christmas Ads. If consumers can't name the brand after seeing the ad, then there is a serious problem on our hands!
lumaresearch's tweet image. We hope everyone's December is off to a good start! Here are our day 4 insights! We found branding to be one of the most overlooked components in 2020's Christmas Ads. If consumers can't name the brand after seeing the ad, then there is a serious problem on our hands!
0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 5, 2020

Third day of Insights! It's been a tough year and almost a third of people intend on spending less this Christmas. But it's not all bad news, we found there are still ways to connect people with your brand!

lumaresearch's tweet image. Third day of Insights! It's been a tough year and almost a third of people intend on spending less this Christmas. But it's not all bad news, we found there are still ways to connect people with your brand!
lumaresearch's tweet image. Third day of Insights! It's been a tough year and almost a third of people intend on spending less this Christmas. But it's not all bad news, we found there are still ways to connect people with your brand!
0
0
0
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 4, 2020

Here is our second day of insights! Humour, attention and casting are vital for getting people's attention. These stats show what we found from this years Christmas Ads.

lumaresearch's tweet image. Here is our second day of insights! Humour, attention and casting are vital for getting people's attention. These stats show what we found from this years Christmas Ads.
lumaresearch's tweet image. Here is our second day of insights! Humour, attention and casting are vital for getting people's attention. These stats show what we found from this years Christmas Ads.
0
0
1
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Dec 3, 2020

Here is the first finding of our 12 Days of Luma Insights Report! In the theme of Christmas Spirit, we thought we would share some of our favourite 2020 Christmas findings with you! See our page for more! #Lumachristmasinsights #12daysofchristmas

lumaresearch's tweet image. Here is the first finding of our 12 Days of Luma Insights Report! In the theme of Christmas Spirit, we thought we would share some of our favourite 2020 Christmas findings with you! See our page for more! #Lumachristmasinsights #12daysofchristmas
lumaresearch's tweet image. Here is the first finding of our 12 Days of Luma Insights Report! In the theme of Christmas Spirit, we thought we would share some of our favourite 2020 Christmas findings with you! See our page for more! #Lumachristmasinsights #12daysofchristmas
0
0
0
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Nov 22, 2020

For the love of dogs! @Pedigree never fails to impress with light-hearted and cut-through ads. #advertising #dogsoftwitter #pedigree

0
0
2
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Nov 18, 2020

A clever approach by @VWGroup, showcasing the capabilities of their vehicle without the stereotypical format. #creative #advertising #volkswagen

0
0
2
0
0
lumaresearch's profile picture.
Luma Research
 @lumaresearch
Nov 6, 2020

We may have missed a lot this year, but there's still time! Myer creates a catchy, inclusive and clever ad for this year's Christmas campaign. #jingle #advertising #celebrations

0
0
5
0
0

United States Trends

You might like

Something went wrong.


Something went wrong.