
Mike Heap
@mike_heap_
Building a B2B SaaS bootstrapped @usemyaskai Prev: 3 small sales + many 'failures'
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I learned a ton of lessons in 2023 growing My AskAI from $0 in Jan Here are 11 of them: 1. Some marketing methods (growth hacks) come and go Adding a product to a directory, replying to big AI influencer accounts with your tool, newsletters - for us all of these things had a…
its sf tech week tomorrow are you locked in?
Just got a 25% discount on 10 newsletter ad slots, saving me $625. Now I'm going to let you in on the secret to how I did it: 1. I asked for it.

Tell me you’re using AI to reply to Reddit comments without telling me you’re using AI to reply to Reddit comments…

Way impressive and the next drop he’s got coming is going to be crazy…
Why doesn't Google use their own search tech for their own products? Gmail, Sheets, Docs, Drive - all terrrrrible search experiences. Tbh, same is true for pretty much any in-product search e.g. Stripe, Intercom etc
Of all the AI I use day to day, I reckon the most genuinely useful i.e time-saving thing I have done with it is to draft follow-up emails after calls. Used to take me 15 mins per call Now I just whack in a few examples, links and instructions into a prompt, along with the…
Was talking to some new users the other day who found us through ChatGPT. Nothing unusual that they're finding us there, seems to be everyone is getting a bump from it now. What was interesting was what they searched. It wasn't a simple query, like you'd type into Google e.g.…
Critics just don’t matter anymore. Film, food etc People make decisions based on their friends, or people like them. They might talk to others like critics. But they go home and watch Adam Sandler films and eat McDonald’s
How is it, we are in 2025, on the cusp of AGI and there is not a 'shared inbox' view in desktop Gmail?!
I've tried Reddit ads 3 times now and it is hard to believe it isn't a bit of a scam. Every time I look at the traffic from click-throughs and it is like <1 second engagement time. (and no, this isn't because we convert poorly, it is a massive anomaly with any other organic or…
Worth reading if you’re starting to build right now. Can confirm this is how it has felt for us the last few years. My caveat would be that some of the old school methods still have value BUT the bar has been raised significantly. If you’re doing ads, they better be v high…
New essay: Every marketing channel sucks right now (full thing on my newsletter, just subscribe via link in bio) These days I’m spending a lot of my time with very early stage startups (yes, as part of the program at a16z to invest up to $1M into each, called a16z speedrun --…
Kinda interesting that Sama basically just said (via his actions): People can still can be the biggest levers for companies. $6.5bn for a 55 person acqui-hire (even if they do have some IP already) - $118m/person. The most advanced AI company in the world still values talent…
A marketplace is only as good as its ability to remove stale listings
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