Alyse Gray
@msajgray
Director Data Insights. Storytelling is my gig. ✨Passionate advocate. 🌏World traveler. Dream the impossible. Seek the Unknown. #curious
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Our Voices: Meet Etny and Raul, Comcast Employees Celebrating Their Hispanic Heritage #EffectvEmp bit.ly/3KTG7YS
This summer, Effectv welcomed its first Hiring Our Heroes fellow, a 12-week program that provides a bridge to service members transitioning out of the military with hands-on experience working in the private sector. Learn more. #EffectvEmp bit.ly/3E7QAvT
An @Effectv study found that viewers of a brand’s #recruitmentad were 1.7X more likely to recall the brand name than those served the product-focused ad. #EffectvEmp bit.ly/45FxCbH
Want to utilize a data-driven schedule to reach audiences across the content they're viewing – regardless of platform? These findings from @Effectv's #TVViewership Report can help. #EffectvEmp bit.ly/43gLvw9
#Comcast RISEProvides Grant Packages to 500 More Small Businesses in Five Cities #EffectvEmp bit.ly/3nLdaWE
The Effectv team is excited to be at this year's CAPIO Conference! Come say hi to hear how we can boost your public sector communications and help you connect with your community. #EffectvEmp bit.ly/43kRWPc
Moving forward, marketers require a holistic approach to TV to identify the channels that complement each other and boost the performance of their campaigns #EffectvEmp bit.ly/3MAIIIP
mediashotz.co.uk
UK CTV audiences continue to invest time in premium content-
AudienceXpress today announced the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study.
#CTV represents an area of importance for advertisers, as it allows them to reach an engaged audience in a premium, ‘lean back’ environment with relevant messaging #FreeWheelVMR #EffectvEmp bit.ly/3nwIHLt
🔥🔥🔥 Hot off the (digital) press-- get your copy of the latest #FreeWheelVMR via @FreeWheel #EffectvEmp bit.ly/3TSslJ6
See how you can maximize your #advertising reach and drive campaign success with insights from @Effectv’s TV Viewership Report. #EffectvEmp bit.ly/3nhc3gy
Barbs’s ‘fit for TV’ measurement standard highlights the ongoing progression of convergent TV (#CTV), which sees audiences moving between platforms and devices without distinction, driven by their appetite for premium video content. #EffectvEmp bit.ly/3J3M8l2
Thank you, Ruby Bridges, for joining our DE&I Speaker Series and sharing your incredibly inspiring story with us last week. #EffectvEmp bit.ly/3y0zOfh
How connected TV advertising can avoid the fate of display? #EffectvEmp bit.ly/3KMTGtZ
Don’t put the burden of brand recall on your audience. Read how consistent messaging + tailored creative are the perfect recipe for impactful ads. (via @Effectv) #EffectvEmp bit.ly/3HqICiF
Estrella Media has chosen Comcast’s @FreeWheel unit to help boost its connected TV advertising businesses. #EffectvEmp bit.ly/3FD7jHR
.@ComcastAd caught up with leading marketers at this year's ANA Masters of Marketing conference-- hear what they're focusing on in the year ahead. #EffectvEmp bit.ly/3huXlQP
Despite Fragmentation, Viewers Flock to Holiday Programming via @Effectv #EffectvEmp bit.ly/3HEnXcN
nexttv.com
Despite Fragmentation, Viewers Flock to Holiday Programming
Effectv study shows seasonal opportunity to reach consumers
Jenna Ortega choreographed this dance sequence in ‘WEDNESDAY’ by herself, using videos of goth kids dancing in ‘80s clubs as inspiration. Read our review: bit.ly/DFWed
Check out the latest @FreeWheel Video Marketplace Report with advertising insights from the first half of 2022! #FreeWheelVMR #EffectvEmp bit.ly/3fbpavS
freewheel.com
FreeWheel U.S. Video Marketplace Report: 1H 2022 | FreeWheel
Looking for 2022 advertising trends for United States video marketers, agencies, & publishers? Check out the US Video Marketplace Report: 1H 2022 for more.
Get the latest viewership insights from @Effectv in The TV Viewership Report for 1H 2022. #EffectvEmp bit.ly/3LE4RDw
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