【コロナ後の日本の変革 #3】 三つ目は投資の偏重。 今は基幹/ECに投資が集中して顧客接点（Webサイトやアプリ）は手薄。最終的な競争力は顧客の体験差。測定→改善の回転が早い領域。 CVR/CPA/LTVを先に合意して、小さくAB→型が立てば横展開していく。
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