
Omar Waseem
@omarwasm
founder of alif (investing seed) and co-owner of founders arm. host: http://youtube.com/@omarwasm
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Doctor, lawyer, engineer. But now there’s a 4th option. Introducing Alif Network.
one of our founders just crossed $14M ARR their ENTIRE growth strategy has just been meta ads - leading with results for cold traffic - retargeting with testimonials - feeding offline conversions back to meta - a/b testing new creatives every week there's literally no reason…
The theme for Q4 is addition by subtraction Doing less to do more
Hosting a small event tomorrow at Alif HQ with one of our LPs Talking about how he took a company from $4M ARR to a $485M acq. in 3 years Reply/dm for an invite

By the time you read a book on marketing, the tactics are outdated No true substitute for real experimentation
Weekend in Dallas. Hard to feel uninspired when you’re surrounded by community like this.
A team that loves the work will outwork a team that forces 996 for the aesthetic
Great outputs require great inputs Hard to create anything when your own sense of clarity is drowned out by the chaos you consume on the internet Slop in, slop out
That 1 problem is usually a health problem
Hacked together a new tool We noticed a hole in our funnels - we kept losing user data at stripe checkout now, w/ 2 lines of code -> full visibility on where paying users actually come from + ROAS up Extra useful for running ads/ugc - comment if you're down to test it out!
Started having demos during our weekly side projects nights at Alif Throwback to the OG Friday Ship-Its from @fdotinc

Trying to clone your favorite app will teach you more about programming than any course or textbook The same is true for most projects Learning by trying is the best jumping-off point
Repeat the same content Tomorrow’s audience is different than last month’s No one pays as much attention to your content as you do
Heading to Dallas with the Alif team today We rented out a cafe Sunday morning for a meetup + coworking DM me if you’re around!

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