Omprakash Karuppanan 👋
@omprakash1015
Founder & CEO @FuegoSystems. 🚀🚀I speak my mind about Startups, marketing and Entrepreneurship here 🏇🏻. Follow me to see how B2B Marketing is done!
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B2B SaaS companies differentiate in the exact same way as all their competitors. It seems like a joke, like this cartoon by Tom Fishburne. So I went to G2, picked marketing automation category, SMB segment. This is one of the most competitive categories of all time. So these…
Myth: Creative out-of-box messages and copy win! Truth: The clearest messaging that resonates with your buyer's interests wins! 🎯 #MarketingMyths #ClearMessaging #MarketingWisdom
Wondering how companies can know if their ABM strategy is on point? Skip the complex data and focus on the essentials: Is the account a good fit, do they have a need, and is there a solid chance of closing the deal? 🎯 #ABM #BusinessStrategy
Don't fall for the biggest myth in B2B Marketing! It's not about more volume, it's about quality. Quality > Quantity when it comes to leads.🎯 #B2Bmarketing #LeadGeneration
Seeking more followers and visibility on LinkedIn? It's simple: Wave the magic wand of "Comments." #LinkedInTips #EngagementBoost
B2B Marketing ≠ Marketing Technology Purchase #b2bmarketing #technology #MarketingStrategy
Internal alignment > SQL! Beware of internal misalignment—it's the key to shorter sales cycles and higher win rates. #B2Bmarketing #AlignmentOverSQL #MarketingTips
In a world of fierce competition, Allbound Marketing is the secret sauce for success! #AllboundMarketing #MarketingStrategy #MarketingTransformation
Folks calling themselves serial entrepreneurs seem to be mostly launching a number of side hustles that never get anywhere.
ABM evaluation goes beyond firmographic and technographic data. Consider if the account is a good fit, has a need, and a reasonable chance to close. #ABM #B2BMarketing
Some common types of triggers you can use based on #IntentData: 1. Recent website visits 2. A topic keyword engagement 3. Recent job hiring 4. Attending Industry events 5. Got recently funded 6. Added new technologies 7. Engaging with your competitor 8. And more...
Looking to elevate your email marketing strategy? Consider this alternative to lead scoring: Trigger-based emails are a powerful way to deliver tailored content directly to your prospects, ensuring relevance and engagement. #TriggerBasedEmails #EmailMarketing
Marketing Insights: 1. B2B buyers are well-versed in our product—don't underestimate their knowledge! 2. Too many "Get-A-Demo" gates can create friction with potential buyers. #b2bmarketing #ProductEducation
Some unattributed touchpoints #B2Bbuyers are making decisions to buy from you: A thoughtful comment on someone's #LinkedIn post; Reading a PR Article about some company; You keep seeing the same ad on Linkedin but never click on it. Can you add some to the list? #B2Bmarketing
In a world of fierce competition, Allbound Marketing is the secret sauce for success! #AllboundMarketing #MarketingStrategy #MarketingTransformation
Mastering B2B Sales: 1. Craft a compelling narrative that speaks to your audience. 2. Uncover their challenges and present tailored solutions. #B2BSales #Storytelling #BusinessTips
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