ContentOps
@ops_content
A community exploring the topic of content operations as a way of optimising content processes and outputs.
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Want to join the Slack community where we discuss all things #ContentOps? Here's the link: join.slack.com/t/content-ops-…
And that's essentially what declarative paradigms afford. It opens up the possibility for "language mixing" eg. HTML, SVG, MathML are host languages and allow RDFa to be interweaved. So we get unifying languages for human and machine-interfaces to information and data systems. 🌈
RDF and XML are orthogonal, which is why we could develop RDFa
The Chief Knowledge Officer at Scroll Rahel Bailie @rahelab will speak at @OmniXconf "It’s never the content. It’s always the content: Managing omnichannel project risk" bit.ly/2RdEMl0 Feb 1 #omnichannel
3) Long tail searches tend to have higher engagement, CTR, & conversion (b/c those searchers are more specific about what they want) 4) KW research in these arenas rewards diligent, thoughtful SEOs & content creators, creating oppty for those who put in real effort
Four Reasons 1) Harder for Google to take away clicks/dominate long tail queries, creating more opportunities for others. 2) More ranking chances for smaller, niche sites, creating growth paths for more companies (vs. the powerful winning everything) ...
The vast majority of Google searches are very specific and unpopular (i.e., long‐tail). A whopping 92.42% of them get ten searches per month or fewer!
In only 6 weeks! Scalable #contentstrategy is a must-have at IBM. Meet, greet, & learn from Content technology strategist & leader of their Marketing Taxonomy Guild, Michael Priestley at @OmniXConf - Tickets: bit.ly/2q7xYXm #contentmarketing @Ditaguy
Designing approaches for universal content visibility & accessibility across an enterprise. Goal at the moment is "find the images". Turns out, the same image can live in > half dozen separate asset repositories (DAMs, CMS, ECM, workflow tool, file shares) with no relationship.
In concrete terms: button labels are both more humane, and higher converting. Stop making people guess your icon hieroglyphics!
And over in England...there's a parliamentary when a guy touched a rod. A silver rod, but still. theguardian.com/politics/2018/…
A QA engineer walks into a bar. Orders a beer. Orders 0 beers. Orders 99999999999 beers. Orders a lizard. Orders -1 beers. Orders a ueicbksjdhd. First real customer walks in and asks where the bathroom is. The bar bursts into flames, killing everyone.
Loved the question: "How can documentation influence product itself?" In most orgs, that's an impossible dream. But we need to be thinking in terms of an integrated relationship between support, docs, & product. Having #CX functions completely separated is madness.
I used this with a client this summer to help them think through a personalization center of excellence model. I think it's good for any thorough conversations of governance and those dynamics, too.
So important. @morville shares @stewartbrand’s Pace Layering graphic—fast layers get the attention, slow layers have the power. Pay attention to governance and culture to make a change effective.
There's a webinar on #ContentOps happening today. 4 PM GMT. Still time to register: gathercontent.com/resources/prin…
Interested in taking about #ContentOps? There's a nascent community exploring definitions and principles. Join us at join.slack.com/t/content-ops-…
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