Pound Cake
@poundcake
Color isn't universal. ✊🏾 Pro-Black 🍞 Pro-fat 🌈 Pro-queer Shop us at @ultabeauty, @credobeauty, @amazon, @REVOLVE, and http://poundcake.com
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Cake Theory Lip Oil is officially back 👏 Melted Butter + Browning = your new go-to gloss with real hydration and real shine. Get it before it’s gone (again) 👉 poundcake.com
🎄 Still searching for the perfect holiday gift? 🎁 Our e-gift cards make holiday shopping a breeze! 🌟 Whether it’s for a loved one, a friend, or even a last-minute treat for yourself, an e-gift card is the perfect way to spread some festive cheer! ✨ *Video is NOT AI*
Leading up to Black Friday, we’re giving away 20% off our entire store 👉🏾 Poundcake.com. Shop us at Ulta Beauty, REVOLVE, Credo Beauty, and Amazon 💛
We’re taking Cake Theory EVERYWHERE this fall! You will *not* catch us with dry lips 🙂↔️🎃.
Thank you so much to @BazaarFrance and @THEALEXBOX for featuring our award-winning Cake Batter in the September Icons Issue 💛. We’re also excited to announce that you can officially shop our line worldwide by way of @REVOLVE 🌎🛒.
Now that we feel a little chill in the air, you know we had to bust out some fall lip combos for you all. Comment below on which one is your favorite 💛🎃!
Do you ever think about how your lip tone affects the way color shows up? We have, and it’s for this reason that we proudly say: There’s no such thing as universal shades. Find us at @ultabeauty, @credobeauty, @revolve, and @amazon 🛒.
There are so many benefits to using our Cake Theory lip oils, it’s hard to choose just one 💛 If you’re a skincare fanatic, a makeup lover, or obsessed with clean ingredients, you won’t go wrong with the world’s favorite lip oil.
It’s the little things… While it seems like everything has gone to ☄️, we think it’s important—now more than ever—to take time to go outside and touch grass, be in community with friends, and never take small things for granted. Thanks, @lowkeyprose, for reminding us to relax.
Have you ever wondered why we only have *two* shades of our iconic Cake Theory Lip Tone Equalizing Oils 🤔
We continue evolving and appreciate you all being on this journey with us 💛. Different packaging, but the same quality products we know you love. We can’t wait to show you what’s coming next!
Glaze, gloss, and treatment in one 💄✨ Our award-winning Cake Theory Lip Oil equalizes your lip tone, boosts shine, and deeply hydrates—clinically proven. If you haven’t tried this yet, what’s stopping you?? 👀
We expanded our Hero product, Cake Batter, into slight variations of brown with different undertones. Each shade is made for a unique lip tone, so it always shows up as the desired color 🤎
Do you know how many ceramides + actives are packed into our Cake Theory Lip Oils? 👀 We didn’t play around when creating this formula. It’s loaded with clinically proven moisturizers to heal lips and deliver that glossy shine you love.
Fall is on the way, and we just want to make sure your lips are: ✅ Repaired ✅ Hydrated ✅ Line-free ✅ Blurry ✅ Shiny ✅ Colorful This weekend only, enjoy 20% off site-wide! Love, POUNDCAKE 💛
Back with another lip combo 👄✨ This time we had to try the Cherry Cola trend using our Cake Batter liquid lipsticks + Cake Theory lip oils. Products used: Brown Sugar Cake Batter + Raspberry Cake Batter + Browning Cake Theory How did we do? 👀🍒
Exactly.
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