pubLABuk's profile picture. We're #beer #researchers who use #science to help #brand owners assess visual impact of their #packaging and understand their customers at the #PointOfPurchase

pubLAB™

@pubLABuk

We're #beer #researchers who use #science to help #brand owners assess visual impact of their #packaging and understand their customers at the #PointOfPurchase

And the overall winner is... @asda's Choco Snaps. The green crocodile grabs kids' attention! #eyetracking #research publab.co.uk/cartoons-hit-s…


pubLAB™ reposted

Which UK pint is a beer enthusiast's favourite? Our @pubLABuk conducted a study: arul.ink/beer?utm_campa… #InternationalBeerDay

AngliaRuskin's tweet image. Which UK pint is a beer enthusiast's favourite? Our @pubLABuk conducted a study: arul.ink/beer?utm_campa… 
#InternationalBeerDay

Great response to @TimatPintPlease's presentation at the International Beer Strategies Conference @ARU_BusinessSch @abihunt3 @AngliaRuskin

pubLABuk's tweet image. Great response to @TimatPintPlease's presentation at the International Beer Strategies Conference @ARU_BusinessSch @abihunt3 @AngliaRuskin

.@AngliaRuskin's @TimatPintPlease shared the science of visual attention with industry leaders at #BeerStrategies conference

Tim Froggett, Senior Lecturer at Anglia Ruskin University is now exploring science of visual attention at point of purchase #BeerStrategies



Looking forward to @TimatPintPlease sharing the science of visual attention at International Beer Strategies Conference @Consumer_Events


Indeed, free ale pint here today at @TramDepotCambs 12-8pm for taking part in our research @AngliaRuskin @TimatPintPlease @AngliaRuskinSU


pubLAB™ reposted

Would you like a visual marketing research project carried out in your venue? Pub & Bar and @pubLABuk can help - pubandbar.com/news/2016-11-1…


70% of customers make their decisions in-store. Don't underestimate the importance of #packaging at point of sale! #Marketing #TipTuesday

pubLABuk's tweet image. 70% of customers make their decisions in-store. Don't underestimate the importance of #packaging at point of sale! #Marketing #TipTuesday

Great example of point of sale visual #marketing by Mahou #beer! #design #packaging #MondayMotivation

pubLABuk's tweet image. Great example of point of sale visual #marketing by Mahou #beer! #design #packaging #MondayMotivation

pubLAB™ reposted

Great turnout yesterday for @pubLABuk visual marketing seminar. Thanks to everyone that came and made it a successful event


Some great distinctive beer bottles have won DBA Design Effectiveness Awards!


It was a great result! #VMSeminar

#vmseminar live demo using the latest eye tracker technology with brands @Wadworth

ontradeconsult's tweet image. #vmseminar live demo using the latest eye tracker technology with brands @Wadworth


And some #eyetracking results! Which is the lightest, hoppiest beer? #VMSeminar @TimatPintPlease @ARU_BusinessSch

pubLABuk's tweet image. And some #eyetracking results! Which is the lightest, hoppiest beer? #VMSeminar @TimatPintPlease @ARU_BusinessSch

.@JuhaKarppinen is taking about how to target drinkers at point of purchase #VMSeminar @PintPleaseApp

pubLABuk's tweet image. .@JuhaKarppinen is taking about how to target drinkers at point of purchase #VMSeminar @PintPleaseApp

And this is how you may alienate some of your customers #VMSeminar #Beer #Branding #Marketing

pubLABuk's tweet image. And this is how you may alienate some of your customers #VMSeminar #Beer #Branding #Marketing

pubLAB™ reposted

#vmseminar Tim Froggett from Anglia Ruskin Uni speaking about the science of distinctiveness, attention and choice.

ontradeconsult's tweet image. #vmseminar Tim Froggett from Anglia Ruskin Uni speaking about the science of distinctiveness, attention and choice.

.@SchoolofBooze is talking about how not to alienate half of your customers #VMseminar #beer #packaging


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