Read Modify Write
@readmodwrite
Boutique marketing agency for developers. You write the code, we tell the world. Founded by an open source software maintainer (@fleming_matt). Tweets by Matt.
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I'm doing a research project and looking to speak to start-up CTOs, technical product managers, and larger co tech decision makers in US & western Europe. It's a one on one call and there's a £$€100 incentive. DMs are open in you're interested. Please RT for reach :)
Totally horrified that google docs would try to predict the end of my sentence while I’m typing.
This is brilliant.
Interesting story of how we won Missguided as a client within a few months of launching @riseatseven ... Missguided got in touch with us regarding our services, they were in a final stage pitch process looking for an agency to help them with links (a thread)...
This is so good. The Apple Marketing Philosophy from 1977.
This entire thread is worth reading but this was the stand out tweet for me.
Interesting story of how we won Missguided as a client within a few months of launching @riseatseven ... Missguided got in touch with us regarding our services, they were in a final stage pitch process looking for an agency to help them with links (a thread)...
Pure Disney.
Disney has started to remove Baby Yoda GIFs across the internet due to fear of copyright issues. bit.ly/33lzPIZ
I dunno. I think I’d have noticed Gollum walking around the R&D department at some point in the last 15 years.
Disney has started to remove Baby Yoda GIFs across the internet due to fear of copyright issues. bit.ly/33lzPIZ
This could be better than the consumer dash buttons. It’s always easier to spend company money
Amazon launches a Dash Smart Shelf for businesses that automatically restocks supplies tcrn.ch/2O5AJ7U by @etherington
Any B2B brand: “Our customers are highly intelligent and are only persuaded by logical arguments. Emotions do not play a role in their decision making process.” Reality:
Amazon launches a Dash Smart Shelf for businesses that automatically restocks supplies tcrn.ch/2O5AJ7U by @etherington
This. There's a reason it's called marketing and not computer science.
I love attribution. But not at the expense of effective marketing / advertising. Measure what you can. But don't stop doing stuff that has worked because "it's too hard to measure."
“Salesforce has looked to differentiate by highlighting its customers’ successes – individual and company “trailblazers” transforming their businesses. This, in turn, presents Salesforce as a facilitator of excellence, rather than a technical solution.” marketingweek.com/salesforce-cmo…
marketingweek.com
Salesforce CMO on what B2C marketers can learn from B2B
Salesforce is taking a more creative and longer-term approach to marketing as it looks to make clear its points of difference in an increasingly competitive sector.
Telstra’s main competitor has had ‘Yes’ as its Tagline for 25 years because Telstra was so famous for saying ‘No’ to any customer request
In my experience, talking to the people making the sales (whether salespeople or CEO) has been a wonderful way to understand things like brand promise and customer objections/concerns. Perfect content fodder.
I spent years—like, nearly a decade—working in content marketing without ever talking to a salesperson. What an unbelievable oversight. buff.ly/2CSJVWL
Can’t help but think this lack of targeting for social ads is, in fact, completely on-brand for Labour. (Analysis by @dangilbertppc)
Uncopyrightable - longest word no repeated letters Rhythms / crwth - longest no vowels Euouae - longest only vowels Facetious - shortest vowels in order Aegilops - longest with letters in order Detartrated - longest palindrome Taramasalata - most single letter in one word
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