Ref Mo
@ref__mo
Helping first-time builders go from idea → first users Building IndieBuddy (a smart guide) No hype. Just steps. 👇
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The day has come, today is day one of my 12-week journey to build a product, ship it, distribute it, and get my first customer online. My goal is to document and calculate my work outcome day by day, so after this journey ends, I'll have a lot of insights and thoughts. Week 1 is…
Quick check-in: What part of building drains you the most right now? planning, building, or deciding what matters?
Bookmark this: If you feel stuck, donc't ask how do I push through? Ask: 'What decision isn't clear yet?' Fix that first.
Day 18 of building indiebuddy Building isn’t hard. Building without clarity is. That’s the difference I’m learning to respect.
Honest question: When you feel blocked building something, is it usually lack of time or lack of clarity?
How to avoid wanting to quit your product: stop adding features remove anything that hides the value make the next step obvious first-time builders: steal this 👇
Most builders think loss of motivation means burnout. In reality: It usually means the value isn’t clear enough yet. Clear value give you the push to keep putting out work. Your vision is strong and you have no choice other than make it happens
Day 17. Yesterday I didn’t need more effort. I needed more clarity. That changed everything. What was mediocre became supremem
Day 16 of building indiebuddy. Yesterday I wanted to kill my app. I thought it was a dead end. Not because it was bad but because its value wasn’t clear. I spent 5 hours in deep work removing noise and elevated the value to a level I'm satisfied with. When the next step…
Steal this if you want more engagement on practical posts 👇 If your content doesn’t give people a reason to save it, it disappears. For first-time builders, this works every time: • name one mistake • give one simple rule • remove one decision Bookmark if useful. Ignore…
How to avoid planning paralysis: don’t map the whole journey decide the next unblock only commit for 7 days first-time builders: steal this 👇
Most first-time builders think planning means “seeing the whole roadmap”. In reality: Planning is deciding only the next move. Everything else is noise.
Day 16. Planning mode should make the next step obvious. If it makes you think harder, it’s doing the opposite of its job.
Quick question for first-time builders: What email do you always forget to write?
Day 15 of building IndieBuddy. Today was about making sure users don’t hit silence. ✅ SendGrid fully set up ✅ First real emails sent + received ✅ Email templates mapped to user actions ✅ Extra checkout security added If a product doesn’t explain what just happened, users…
IndieBuddy rule: If the product needs you to explain it, the product isn’t done.
How to avoid losing users after day one: don’t rely on memory don’t wait to 'polish emails' commit to one clear message per step first-time builders: steal this 👇
Most first-time builders think emails are “later”. In reality: If your product can’t explain itself, you’ll end up explaining it forever.
Day 15 of building indiebuddy. Today isn’t about features. It’s about making the product communicate. Emails are part of the product.
Thanks @heygeorgekal for your support and amazing feedback, I went on and deployed some improvements 👍
Hey man, I love the aesthetic of your landing page. I think it fits the idea very well. I'd drop the testimonials, since this is a waitlist I assume they aren't real? Double down on your credibility about you as a founder instead to create trust. Maybe add a section about who…
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