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“All we do these days is market to millennials.” -pro analysis from critically acclaimed social media marketer @AdamDenison #DD210
Strategy = the planning of specific channels of commutations that will motivate a specific audience to action. Tactics = the specific execution of the strategy #DD210
Target Audience: -Demographics and psychographics -Desired behavior -Passions and self-interests #DD210
When creating content for a social media campaign you MUST use the appropriate brand voice #DD210
Components of a SM Audit: 1. Social Presence on Google search 2. Measure over a specific period of time 3. List of all posts and engagements 4. Analysis of results 5. Recommendations to improve #DD210
When developing a social media campaign focus on the WWWH: -Why (desired outcomes) -Who (specifics on audience) -What (communication channel) -How (content to be created and posted) #DD210
Deep learning leads to understanding — the capacity to know, do, and become — and is ultimately a gift of the Spirit. #DD210
Another thing I learned in #DD210 — deep learning is the result of the learner acting in, with and by faith in Christ; and is inherently a spiritual experience.
As much as I didn’t want to write 4 case studies this semester for #DD210 there certainly no doubt that it’s useful to analyze successful social media campaigns as a social media marketer.
As a social media marketer you must work for clients who are willing to work for you. If it doesn’t work out, it’s in the benefit of both parties to move on from each other. #DD210
“The Lord doesn’t care so much about what our career is. He cares more about where we’ll be successful.” —@AdamDenison #DD210
“I would rather 10 guilty people escape than one innocent person be punished for a crime they didn’t commit.”-Sir William Blackstone
It’s not everyday you meet a cute guy who shares your belief that taxation is theft, but five months ago I met Brenton!
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