Ri Zoldak
@rizoldak
Systems thinker, question asker, UX researcher, information translator, game player, green and local supporter. Unstoppable force of nature.
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Looks like Niantic keeps coming up with interesting ways to adapt strange Pokémon to Pokémon GO. #GOGimmighoul
What’s in the box? 👀 You can RT and find out! Roaming Form Gimmighoul can now be caught in #PokemonGO! We’re celebrating by giving away Gimmighoul-themed prizes!🥳🎉 To claim: Follow us on Twitter RT this post with #GOGimmighoul You’ll get a code to redeem. Let’s GO!
If you can’t list an actual, relevant problem that your content is solving for your audiences, don’t bother making it. Make sure your content has a purpose, otherwise you’re just making noise.
Holy shit @Google. You won't include "black" in your image analyses, but you are using "street fashion" for the same damn thing, and now it's not even accurate. What exactly makes you think this is less racist? Or is that you just don't want to be CALLED racist? Do better.
My jaw actually dropped. @wilreynolds showed 3 examples of black doctors/nurses where Google’s Vision AI rated the image as 70%+ “Street Fashion” despite them literally wearing scrubs When he painted the nurses white, it switched to “Formal wear” Truly unbelievable #mozcon
"I love being in rooms where I'm not invited." SAME, @wilreynolds. One of my measures of success in a role is actually the number of meetings I get invited to from other departments. #MozCon @SeerInteractive
When you don't know your customer, you can't target your customers well. Which means *someone else* is. And that someone else could be a scammer. I never thought of this. @wilreynolds from @SeerInteractive at #MozCon
Respect. DE&I isn't just about one thing. @wilreynolds shouting out at #MozCon. underdogdevs.org
"I love when my nerd powers give me power over rich people." @wilreynolds from @SeerInteractive at #MozCon
"Sometimes doing the new shit isn't as important as reminding you of the old shit from 4 years ago." That hits home, @SeerInteractive and @wilreynolds at #MozCon
I'm just going to bookmark this for later, so I remember to review my bio. #MozCon
Review your author biographies — check out Lexie Sachs from Good Housekeeping for an example. Talk about what makes authors experts on these topics. @gofishchris #MozCon
Repurpose your data — change the headlines, change the leading data to reframe for different audiences, but it's the same data set, generating links back to the same piece of content. @millanda #MozCon
The past 3 days of #MozCon talks have been so invigorating that I'm over here like, "Maybe I'll go into content marketing! No wait, technical SEO! No, digital strategy!" Realistically, I'll be folding in all your genius ideas into my UXR. Thank you, all! @Moz
Pets near me being up for adoption is *so* relevant to me that my partner has banned me from looking at them. @millanda at #MozCon
"If there's not an alligator involved, is it really Florida?" No, @millanda, not it's not. 😂 #MozCon
"How's everyone doing, Day 3?" My brain is totally a bowl of mashed 🥔, not going to lie, @millanda. #MozCon
Your stakeholders are *not* your enemy. They are fully realized human beings. Figure out why they are hesitating, even when the data is on your side. What do they hold dear? That will help you understand their hesitation committing to SEO/UX. @chameleon_jrnl at #MozCon
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