s2s Public Relations & Communications
@s2sPRComms
A full-service agency that turns complex science into compelling, actionable narratives across PR, social, & beyond.
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Innovation (& really life in general) is often about being open & prepared for discovering what already exists but remains largely unknown. This Week We Learned ancient biodiversity which once was thought to be lost has been found. The story from @KUOW lnkd.in/gZp2CjYm
Shhhh... From LinkedIn content to a cover story? Now more tech journalists are taking note of your LinkedIn content (sorry X) than ever before, according to a new State of the Media Report from @Cision. 62% report they use social media (yeah X!) to spot news, that’s up 8%.
We're thrilled to share the launch of the new website for the Sustainable Aviation Fuels (SAF) Center, headquartered at Paine Field Airport in Everett. It's been an honor to collaborate with @SnoCounty and @AerospaceFuture on this rewarding project. loom.ly/1jFxv9I
This week we learned: Doctors are fighting heart disease w/ a *space hairdryer* This new medical device uses sound waves to regrow heart muscle. It takes just 10 mins, but for patients, the results last a lifetime. Read more from @jim_reed in @BBC ▶️ loom.ly/QGKFvBY
This Week We Learned: Members of the media are on the move… to new social media platforms as audience behavior continues to evolve including (wait for it…) Facebook. According to the new @Cision State of the Media Report 34% of media more active on Facebook.
Pitching science or technology reporters as a scientist? hold the phone: here’s an elucidation on words to avoid 👇 Read tips from Eric Schudiske on how to prioritize accessible language when pitching your science: loom.ly/cj8nliA
Your 8-point checklist to fact-check yourself before sharing news: Back in 2020, Eric Schudiske addressed the question: "As communicators, how do we counter the combat-ready antagonists poised to attack our emerging technology as science-fiction?" s2spr.com/2019/08/14/sci…
This week we learned: #AI is cracking 2,000-year-old mysteries bound in what looks like burnt burritos. The scrolls scorched and sealed for nearly two millennia by Mt Vesuvius presented an ancient puzzle ripe for AI to unravel. Story via @scientificamer➡️scientificamerican.com/article/ai-unr…
s2s has partnered with Bay Area-based PR agency @bioscribe for select life sciences clients to bring the industry's top #scicomm talent to startups on flexible terms that meet their needs. Hear from Bioscribe CEO Nicole Litchfield in The Pitch⬇ linkedin.com/pulse/announci…
Media is living in the fast lane. Today, it’s critical to tell a compelling story to capture attention and build awareness – in 7 seconds or less. Tune in to s2s founder & CEO @Eric_Schudiske’s PR primer from @UWCoMotion’s fundamentals for startups: bit.ly/3xGzW6M
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